Revise Your Business Site to Improve Sales
September brings change. The kids go back to school. The long summer days cool to brisk autumn nights. If you’re anything like the writers at Ray Access, you get energized when fall returns every year. You may be past school age, but you still feel the charge in the air. It makes you want to start a new project, complete an old project and generally get caught up.
So tackle something that helps your business. The fall season is the perfect time to review your company website. The holiday rush is still months away. Your fourth quarter marketing plans will get a boost from a revamped website. And your business will charge into the New Year with renewed momentum.
Why You Need to Review Your Company Website
Website design is a lot like automobile design. You may not notice big changes year-to-year, but by the end of the decade, you can definitely pick out the 10-year-old car, and not just because of the accumulated dents. Website design changes happen even more frequently than automobile design. As a result, your five-year-old website might look like it was designed by someone driving an Edsel.
The design of your website makes a first impression on your visitors. An outdated design says, “I’m excited to have a website, and it’s only 2002!” If you don’t keep your website current, potential customers might think you don’t keep your company up-to-date. When no one wants to buy last year’s model, your website visitors may disappear with a click.
Look Beyond the Design
In addition to your website design, review your company website content. In fact, even if your design is still current, you should reread the content that graces your website pages. Is it effective? Has it generated leads and contacts? Ideally, that’s what your business website is supposed to do.
Yes, that’s what Ray Access does — provide website content and blog posts. But whether you hire a professional writer or do it in-house, you want your website to work for you, don’t you? You want an active site that:
- Engages your visitors
- Connects with potential customers
- Builds trust in your company
- Establishes your authority in your field
- Answers common questions
- Persuades visitors to contact you
- Turns visitors into loyal customers
If your website doesn’t accomplish these goals, than it’s a money pit rather than a moneymaker. In the world of online marketing for business, everything you do needs to pay for itself. Every ad campaign, every design change and every website investment has to have an ROI that makes it worthwhile. And no other investment pays off more than new content that reaches your audience.
Start Today
So review your company website. See it from an objective point of view. And then take action if it falls short of expectations. If you need help, Ray Access offers a service called a website assessment that reviews your website, page by page, from a visitor’s point-of-view experience. The experts at Ray Access can tell you what works on your site, what doesn’t work, and what opportunities you’re missing. Contact us today for your website assessment!
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.