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Does Content Marketing Work? Really?

Posted by on April 17, 2017 in Content Marketing

Does Content Marketing Work? Really?

Answers You Seek Regarding Content Marketing It’s a question that has been around as long as the Sears catalog: Does content marketing work? If it really, truly worked, every business would devote a significant portion of its marketing and advertising budget to content marketing — instead of, say, Super...

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10 Presentation Tips to Make a Lasting Impression

Posted by on April 11, 2017 in Communication

10 Presentation Tips to Make a Lasting Impression

Don’t Let Fear of Public Speaking Derail You Getting up in front of a group of people to make a case, pitch a product or tell a story is an ideal opportunity to make an impression. Take advantage of it whenever you get the chance. If you’re a small...

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News Sites Lack Focus

Posted by on April 4, 2017 in Content Provider

News Sites Lack Focus

So Your Website Shouldn’t Emulate CNN or Fox “Focus your message.” That’s what professional writers and newspaper editors tell you. Don’t make your readers work for the message — give it to them straight. When it comes to your business website, the advice is unsurprisingly the same: focus your...

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5 Ways to Connect to Your Audience, Part 2

Posted by on March 26, 2017 in Communication

5 Ways to Connect to Your Audience, Part 2

Connect with Customers Online for Best Results As you follow the advice in last week’s article to write your website content, blog posts and other online communications in an informal tone, remember that the people you want to attract are also your potential customers. Treat them as such! While...

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5 Ways to Connect to Your Audience, Part 1

Posted by on March 21, 2017 in Communication

5 Ways to Connect to Your Audience, Part 1

Use an Informal Writing Style to Engage Visitors It’s easy, when you’re face-to-face with people, to connect with them. You shake their hands. You look into their eyes. You use inflection to share your mood. Studies have revealed that 93 percent of personal communication is non-verbal. When communicating, more...

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10 Tax Tips for the Mathematically Challenged

Posted by on March 13, 2017 in Small Business Advice

10 Tax Tips for the Mathematically Challenged

Small Business Tax Tips That Just Make Sense Did you know you may be able to deduct part of the cost of that new water heater you installed in your house? How about that class you took that taught you how to use social media to promote your business?...

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Does Your Email Inbox Keep Filling Up?

Posted by on March 7, 2017 in Small Business Advice

Does Your Email Inbox Keep Filling Up?

Is It Valuable or Just Email Inbox Filler? According to numerous experts, including Entrepreneur.com, email marketing is still an effective means of promoting your business and generating sales. This seems to be true despite anecdotal evidence suggesting that most people receive more than 100 email messages a day. Before...

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Fake News vs. Real News

Posted by on February 27, 2017 in Communication

Fake News vs. Real News

The Media Landscape’s Shifting Regarding News Those of you of a certain age may remember the TV commercial for hair color that said it left your hair looking so real that “only your hairdresser knows for sure.” Do you remember that? At least she had a hairdresser to tell...

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Sleep on It

Posted by on February 21, 2017 in Editing

Sleep on It

And Other Best Editing Practices That Can Help Every article, blog post or website page — in fact, anything that will appear online — must be edited before it’s published. This seems like a no-brainer, an assertion that’s so obvious that no one would argue against it. But as...

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SEO 101

Posted by on February 14, 2017 in Social Media

SEO 101

Use Social Networking to Boost Website Traffic Note: This blog post appears by special arrangement with Contactually. The original blog post appears on their website. On its own, writing stellar content for your website isn’t going to make you any money. You need to figure out a way to...

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