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The ROI of Content Marketing

Posted by on May 16, 2017 in Content Marketing

The ROI of Content Marketing

Justifying the Cost of Marketing Your Business Let’s start with the basics. Marketing is what you do to promote or sell your products or services. It can include advertising, building brand awareness and market research. Content marketing, on the other hand, is specifically online marketing that employs videos, blogs,...

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20/20 Vision

Posted by on May 8, 2017 in Small Business Advice

20/20 Vision

A Clear Vision Statement Gives You Direction Perfect eyesight is measured by how clearly you can see at 20 feet. If you have 20/20 vision, according to your optometrist, your visual acuity is sharp and clear for 20 feet. If only the future of your business was so distinct...

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What’s Your Mission Statement for Business?

Posted by on May 2, 2017 in Small Business Advice

What’s Your Mission Statement for Business?

Decoding Your Life’s Passion into One Sentence It may seem strange to discuss the fire of your life’s passion with the clinical rationality of a mission statement for business. As if the burning core of your soul could be summarized by a line in your company fact sheet. And...

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Each One Teach One

Posted by on April 25, 2017 in Small Business Advice

Each One Teach One

Become a Business Mentor to Pay It Forward While helping your customers is rewarding, the word “customers” implies that you got paid for the service or products you provided. And that’s certainly all well and good, especially when you strive to actually help people. But there’s a certain satisfaction...

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Does Content Marketing Work? Really?

Posted by on April 17, 2017 in Content Marketing

Does Content Marketing Work? Really?

Answers You Seek Regarding Content Marketing It’s a question that has been around as long as the Sears catalog: Does content marketing work? If it really, truly worked, every business would devote a significant portion of its marketing and advertising budget to content marketing — instead of, say, Super...

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10 Presentation Tips to Make a Lasting Impression

Posted by on April 11, 2017 in Communication

10 Presentation Tips to Make a Lasting Impression

Don’t Let Fear of Public Speaking Derail You Getting up in front of a group of people to make a case, pitch a product or tell a story is an ideal opportunity to make an impression. Take advantage of it whenever you get the chance. If you’re a small...

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News Sites Lack Focus

Posted by on April 4, 2017 in Content Provider

News Sites Lack Focus

So Your Website Shouldn’t Emulate CNN or Fox “Focus your message.” That’s what professional writers and newspaper editors tell you. Don’t make your readers work for the message — give it to them straight. When it comes to your business website, the advice is unsurprisingly the same: focus your...

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5 Ways to Connect to Your Audience, Part 2

Posted by on March 26, 2017 in Communication

5 Ways to Connect to Your Audience, Part 2

Connect with Customers Online for Best Results As you follow the advice in last week’s article to write your website content, blog posts and other online communications in an informal tone, remember that the people you want to attract are also your potential customers. Treat them as such! While...

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5 Ways to Connect to Your Audience, Part 1

Posted by on March 21, 2017 in Communication

5 Ways to Connect to Your Audience, Part 1

Use an Informal Writing Style to Engage Visitors It’s easy, when you’re face-to-face with people, to connect with them. You shake their hands. You look into their eyes. You use inflection to share your mood. Studies have revealed that 93 percent of personal communication is non-verbal. When communicating, more...

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10 Tax Tips for the Mathematically Challenged

Posted by on March 13, 2017 in Small Business Advice

10 Tax Tips for the Mathematically Challenged

Small Business Tax Tips That Just Make Sense Did you know you may be able to deduct part of the cost of that new water heater you installed in your house? How about that class you took that taught you how to use social media to promote your business?...

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