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Ray Access Blog Posts

Beware the Buzzwords to Generate More Sales

Posted by on June 22, 2017 in Writing

Beware the Buzzwords to Generate More Sales

Write in a Language Your Readers Understand Just because you know the “parameters of team competency assessment support” as it relates to your business, remember whom you’re writing for. Just because management talks about “maximized systems of strategic environmental processes,” don’t assume your readers know what the heck you’re...

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Who’s Buying Your Products or Services?

Posted by on June 13, 2017 in Small Business Advice

Who’s Buying Your Products or Services?

You Must Know Your Customers to Sell to Them Ralph Waldo Emerson once wrote: “If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his door.” This sentiment may have been true in the late...

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5 Parts of a Business to Nail

Posted by on June 6, 2017 in Small Business Advice

5 Parts of a Business to Nail

No Matter What Your Business Is, Know It Well Running a business is hard work. If you’re a small business owner, then you’re likely doing almost everything yourself. It’s a lot to take care of, all those parts of a business, and you have to do everything well. The...

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5 Tips for Engaging Your Readers

Posted by on May 30, 2017 in Content Provider

5 Tips for Engaging Your Readers

Write to Connect to Your Readers, Not to Sell Business writing is rhetorical writing. That’s not a bad thing to admit; if you’re honest, you’ll agree. When you write for your business — or if you’re like Ray Access, when you write for another business — you’re writing to...

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10 Heathy Tips for Entrepreneurs

Posted by on May 22, 2017 in Small Business Advice

10 Heathy Tips for Entrepreneurs

Don’t Get Sick or Plan for It — It’s Your Choice Sick Leave? What’s that? As the boss, you probably read tips for entrepreneurs every day. And every day, you learn something new. While running your own company is hard work, you get tons of perks: You can’t be...

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The ROI of Content Marketing

Posted by on May 16, 2017 in Content Marketing

The ROI of Content Marketing

Justifying the Cost of Marketing Your Business Let’s start with the basics. Marketing is what you do to promote or sell your products or services. It can include advertising, building brand awareness and market research. Content marketing, on the other hand, is specifically online marketing that employs videos, blogs,...

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20/20 Vision

Posted by on May 8, 2017 in Small Business Advice

20/20 Vision

A Clear Vision Statement Gives You Direction Perfect eyesight is measured by how clearly you can see at 20 feet. If you have 20/20 vision, according to your optometrist, your visual acuity is sharp and clear for 20 feet. If only the future of your business was so distinct...

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What’s Your Mission Statement for Business?

Posted by on May 2, 2017 in Small Business Advice

What’s Your Mission Statement for Business?

Decoding Your Life’s Passion into One Sentence It may seem strange to discuss the fire of your life’s passion with the clinical rationality of a mission statement for business. As if the burning core of your soul could be summarized by a line in your company fact sheet. And...

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Each One Teach One

Posted by on April 25, 2017 in Small Business Advice

Each One Teach One

Become a Business Mentor to Pay It Forward While helping your customers is rewarding, the word “customers” implies that you got paid for the service or products you provided. And that’s certainly all well and good, especially when you strive to actually help people. But there’s a certain satisfaction...

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Does Content Marketing Work? Really?

Posted by on April 17, 2017 in Content Marketing

Does Content Marketing Work? Really?

Answers You Seek Regarding Content Marketing It’s a question that has been around as long as the Sears catalog: Does content marketing work? If it really, truly worked, every business would devote a significant portion of its marketing and advertising budget to content marketing — instead of, say, Super...

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