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Ray Access Blog Posts

Be a Better Writer

Posted by on July 25, 2017 in Writing

Be a Better Writer

A Good Editor Can Help You Be a Better Writer I’ve always wanted to be a better writer. I’ll never forget the first time I turned in a story as a full-time newspaper reporter on the city desk of a daily paper. I had labored over the opening line....

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7 Secrets of Effective Editing

Posted by on July 18, 2017 in Editing

7 Secrets of Effective Editing

Effective Editing Makes Writing Easier to Digest Editing isn’t a magic wand; it’s a process that involves insight, intelligence and hard work. But before getting to the seven secrets of effective editing, it’s helpful to define the term, so you understand exactly what this article refers to as editing....

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Write Now!

Posted by on July 7, 2017 in Blog Writing

Write Now!

10 Tips for Writing Blogs for Fun and Profit Whether you’re writing blogs, your company newsletter or a message to a new client, you may find, like most people do, that you’re having trouble getting started. If you’re like the millions of people who break out in a sweat...

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The Truth About Content Marketing

Posted by on July 4, 2017 in Content Marketing

The Truth About Content Marketing

Content Marketing Strategy Requires Promotion First, keep in mind that content marketing works. It brings traffic to your business website and converts visitors into customers. It works over time as you add content and answer questions your customers are asking about your business or your industry. The relevant statistic...

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Beware the Buzzwords to Generate More Sales

Posted by on June 22, 2017 in Writing

Beware the Buzzwords to Generate More Sales

Write in a Language Your Readers Understand Just because you know the “parameters of team competency assessment support” as it relates to your business, remember whom you’re writing for. Just because management talks about “maximized systems of strategic environmental processes,” don’t assume your readers know what the heck you’re...

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Who’s Buying Your Products or Services?

Posted by on June 13, 2017 in Small Business Advice

Who’s Buying Your Products or Services?

You Must Know Your Customers to Sell to Them Ralph Waldo Emerson once wrote: “If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his door.” This sentiment may have been true in the late...

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5 Parts of a Business to Nail

Posted by on June 6, 2017 in Small Business Advice

5 Parts of a Business to Nail

No Matter What Your Business Is, Know It Well Running a business is hard work. If you’re a small business owner, then you’re likely doing almost everything yourself. It’s a lot to take care of, all those parts of a business, and you have to do everything well. The...

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5 Tips for Engaging Your Readers

Posted by on May 30, 2017 in Content Provider

5 Tips for Engaging Your Readers

Write to Connect to Your Readers, Not to Sell Business writing is rhetorical writing. That’s not a bad thing to admit; if you’re honest, you’ll agree. When you write for your business — or if you’re like Ray Access, when you write for another business — you’re writing to...

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10 Heathy Tips for Entrepreneurs

Posted by on May 22, 2017 in Small Business Advice

10 Heathy Tips for Entrepreneurs

Don’t Get Sick or Plan for It — It’s Your Choice Sick Leave? What’s that? As the boss, you probably read tips for entrepreneurs every day. And every day, you learn something new. While running your own company is hard work, you get tons of perks: You can’t be...

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The ROI of Content Marketing

Posted by on May 16, 2017 in Content Marketing

The ROI of Content Marketing

Justifying the Cost of Marketing Your Business Let’s start with the basics. Marketing is what you do to promote or sell your products or services. It can include advertising, building brand awareness and market research. Content marketing, on the other hand, is specifically online marketing that employs videos, blogs,...

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