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Ray Access Blog Posts

Local Small Business Gains International Clientele

Posted by on September 18, 2017 in Announcement

Local Small Business Gains International Clientele

Ray Access Grows Beyond Asheville & the U.S. Dateline: September 14, 2017. Ray Access, a local online writing and editing company run by partners Linda Ray and Mark Bloom, just landed its first international client: IPPWORLD (ippworld.com). Based out of Singapore, the transcreation and translation firm is looking to...

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No Storm Can Bring Us Down

Posted by on September 12, 2017 in Small Business Advice

No Storm Can Bring Us Down

In the Swirling Marketplace, Remain Committed As wordsmiths and purveyors of articles, stories and descriptions, we enjoy both the way you can play with words and the sometimes varied meanings that can be attributed to a single word. For this purpose, because it’s the word on everyone’s mind these...

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The Elements of a Successful Newsletter

Posted by on September 4, 2017 in Content Provider

The Elements of a Successful Newsletter

Attract and Retain Your Newsletter Subscribers Businesses, agencies and internet marketers are turning to email newsletters to stay top-of-mind with their customers and potential customers. A successful newsletter effectively keeps your customers: Up-to-date with changes in your industry Educated about the products and services you provide Aware of your...

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When Old School Meets New School

Posted by on August 29, 2017 in Content Marketing

When Old School Meets New School

Marketing Trends & Fashion Go Through Cycles I never threw away my suede fringe jacket or my bellbottoms because I love them and they bring back so many good memories. And then, behold, just last year, I wore them again and no one batted an eye. It was time;...

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15 Tips to Make Your Next Newsletter Better

Posted by on August 22, 2017 in Content Provider

15 Tips to Make Your Next Newsletter Better

Newsletter Writing Tips You Can Use Right Now As more and more companies send out newsletters to their customers and potential customers, it becomes increasingly more difficult to stand out from the clutter. Newsletters arrive by email, where they run the risk of: Being taken for SPAM Being deleted...

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Newsletters Are Making a Comeback

Posted by on August 15, 2017 in Content Provider

Newsletters Are Making a Comeback

Email Newsletters Still Deliver the Goods Everyone wants to be cool, on the cutting edge. It’s in our techie DNA now — no one wants to be seen as old-fashioned, out-of-date or clueless. This is especially true of electronic messaging, whether you use blogs, website content, texts, tweets or...

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4 Reasons to Stop Your Clients from Writing Their Own Content

Posted by on August 8, 2017 in Content Provider

4 Reasons to Stop Your Clients from Writing Their Own Content

Web Developers: Write the Content for Clients   If you own or work for an internet agency — such as a web development firm, an SEO marketing concern, a branding or design company or in-house marketing department — you provide services to your clients to: Develop an online presence...

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The Superheroes of Website Development

Posted by on August 1, 2017 in Website Content

The Superheroes of Website Development

Website Developers Who Do It All Are History The field of website development has evolved dramatically over the last 20 years. Most businesses now require their website developer to wear many hats — and often, a cape as well. They want their developer to be everything from a problem...

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Be a Better Writer

Posted by on July 25, 2017 in Writing

Be a Better Writer

A Good Editor Can Help You Be a Better Writer I’ve always wanted to be a better writer. I’ll never forget the first time I turned in a story as a full-time newspaper reporter on the city desk of a daily paper. I had labored over the opening line....

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7 Secrets of Effective Editing

Posted by on July 18, 2017 in Editing

7 Secrets of Effective Editing

Effective Editing Makes Writing Easier to Digest Editing isn’t a magic wand; it’s a process that involves insight, intelligence and hard work. But before getting to the seven secrets of effective editing, it’s helpful to define the term, so you understand exactly what this article refers to as editing....

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