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Ray Access Blog Posts

4 Reasons to Stop Your Clients from Writing Their Own Content

Posted by on August 8, 2017 in Agency Advice

4 Reasons to Stop Your Clients from Writing Their Own Content

Web Developers: Write the Content for Clients   If you own or work for an internet agency — such as a web development firm, an SEO marketing concern, a branding or design company or in-house marketing department — you provide services to your clients to: Develop an online presence...

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The Superheroes of Website Development

Posted by on August 1, 2017 in Agency Advice

The Superheroes of Website Development

Website Developers Who Do It All Are History The field of website development has evolved dramatically over the last 20 years. Most businesses now require their website developer to wear many hats — and often, a cape as well. They want their developer to be everything from a problem...

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Be a Better Writer

Posted by on July 25, 2017 in Writing

Be a Better Writer

A Good Editor Can Help You Be a Better Writer I’ve always wanted to be a better writer. I’ll never forget the first time I turned in a story as a full-time newspaper reporter on the city desk of a daily paper. I had labored over the opening line....

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7 Secrets of Effective Editing

Posted by on July 18, 2017 in Editing

7 Secrets of Effective Editing

Effective Editing Makes Writing Easier to Digest Editing isn’t a magic wand; it’s a process that involves insight, intelligence and hard work. But before getting to the seven secrets of effective editing, it’s helpful to define the term, so you understand exactly what this article refers to as editing....

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Write Now!

Posted by on July 7, 2017 in Blog Writing

Write Now!

10 Tips for Writing Blogs for Fun and Profit Whether you’re writing blogs, your company newsletter or a message to a new client, you may find, like most people do, that you’re having trouble getting started. If you’re like the millions of people who break out in a sweat...

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The Truth About Content Marketing

Posted by on July 4, 2017 in Content Marketing

The Truth About Content Marketing

Content Marketing Strategy Requires Promotion First, keep in mind that content marketing works. It brings traffic to your business website and converts visitors into customers. It works over time as you add content and answer questions your customers are asking about your business or your industry. The relevant statistic...

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Beware the Buzzwords to Generate More Sales

Posted by on June 22, 2017 in Writing

Beware the Buzzwords to Generate More Sales

Write in a Language Your Readers Understand Just because you know the “parameters of team competency assessment support” as it relates to your business, remember whom you’re writing for. Just because management talks about “maximized systems of strategic environmental processes,” don’t assume your readers know what the heck you’re...

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Who’s Buying Your Products or Services?

Posted by on June 13, 2017 in Small Business Advice

Who’s Buying Your Products or Services?

You Must Know Your Customers to Sell to Them Ralph Waldo Emerson once wrote: “If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his door.” This sentiment may have been true in the late...

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5 Parts of a Business to Nail

Posted by on June 6, 2017 in Small Business Advice

5 Parts of a Business to Nail

No Matter What Your Business Is, Know It Well Running a business is hard work. If you’re a small business owner, then you’re likely doing almost everything yourself. It’s a lot to take care of, all those parts of a business, and you have to do everything well. The...

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5 Tips for Engaging Your Readers

Posted by on May 30, 2017 in Content Provider

5 Tips for Engaging Your Readers

Write to Connect to Your Readers, Not to Sell Business writing is rhetorical writing. That’s not a bad thing to admit; if you’re honest, you’ll agree. When you write for your business — or if you’re like Ray Access, when you write for another business — you’re writing to...

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