4 Reasons Businesses Hire Third-Party Writers

by Mark Bloom | Jun 13, 2022 | Content Provider

Why Hire Contract Writers for Your Business?

Small to mid-sized businesses and online agencies — website developers, web designers and SEO firms, for example — often seek to outsource the tasks that they themselves can’t do or don’t have the time to do. Providing or delivering content is one of the leading reasons for hiring third-party writers. Smaller companies may not have the need to hire a full-time writer, but they recognize the need for specific projects or their own marketing demands.

Developing a relationship with a content writing firm like Ray Access allows you to draw on the expertise of these professional contract writers and editors whenever your need arises. Businesses and agencies usually give one of four reasons for seeking third-party writers, including:

1. Increasing your company’s efficiency
2. Tapping into additional expertise
3. Increasing your company’s internal flexibility
4. Reducing your overhead costs

1. How Do I Increase My Company’s Efficiency?

By hiring third-party writers, you assign the content to a professional you trust, who can run with the project. As a result, you don’t have to worry about it because you know it will be delivered on time. When you have a relationship with the writers at Ray Access, you can also expect high-quality content that fits your needs.

Your company runs more efficiently when you can assign projects to third-party writers. Your team focuses on the other tasks at hand that need to be completed before the content arrives. Your projects fall into place.

2. Why Should I Tap into Additional Expertise?

Some small and mid-sized businesses don’t hire full-time writers because the work hasn’t built up enough to justify the expense. Hiring third-party writers allows them to add writing and editing expertise to their team in a way that’s focused and cost-effective.

The Ray Access writers and editors do nothing else but that. They’re pros in both the art and science of writing online content. They use keywords appropriately, while writing for the targeted audience. Now you can tap into that expertise on a per-project basis.

3. How Do I Increase My Company’s Internal Flexibility?

If you own a small or mid-sized business or agency, you have to manage the workloads of every employee to maximize their time and your investment. It’s a large and important process that helps you grow your business. By hiring third-party writers, you’re able to offload that task outside of your full-time employees, allowing them to focus on other, no-less-important tasks.

That may mean you can assign your employees to other projects or to training, both of which help your business in the long term. Your employees may even thank you, especially if you wanted at first to assign the writing to non-writers. Use your internal resources wisely to grow your business.

4. How Can I Reduce My Business Overhead Costs?

If you hire a full-time employee to write the content you need, that expense must be offset with the business income that calls for that service. But in addition to the salary, you have other expenses associated with hiring a full-time employee. Hiring third-party writers, on the other hand, means you only pay for the project, as needed. There are no extra or hidden costs.

Contact Ray Access for the best contract writing work. We deliver on time and on budget, since you pay only for what you order. There are no minimum orders, as the Ray Access writers can create the content for a single blog post or for a 100-page website.
 

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

Will Artificial Intelligence Replace Writers?

by Mark Bloom | May 17, 2021 | Content Provider

What Is Artificial Intelligence?

Artificial intelligence, commonly referred to as AI, is a robotic or digital device that replicates a human activity. AI is a machine or program that can do a task that once was relegated to human power. But by this definition, you could argue that a water heater uses artificial intelligence, since it performs a task — heating water and keeping it hot — that once took a whole team of human servants.

So a better definition is that AI relies on intelligence, meaning it has the ability to learn and adapt. That makes AI well suited for iterative design, as long as it can study flaws and figure out ways to resolve them. That’s the key, as it turns out, for developing AI: building in an ability to get smarter with every task, finding ways to do things better, faster and more efficiently.

Today, AI can regulate the temperature of your house, keep your car engine running smoothly and design a better toaster. In an ideal world, AI performs all the menial tasks of everyday life, freeing humans to pursue loftier goals. In reality, AI is already encroaching on human-dominated fields. There are AI chefs and AI architects. Is an AI content writer next?

Can an AI Content Writer Deliver the Goods?

We’re undeniably at the forefront of AI content writers. It’s already a reality, and AI is improving. AI programs can write fictional stories, although the quality of the results isn’t yet impressive. Certainly, no AI program has breached the NY Times best seller list or won a Pulitzer Prize. But AI has managed to generate shorter successes, such as:

• SEO content
• Social media posts
• Fake news
• Click-bait headlines

Due to these short-term accomplishments, companies with the resources to do so are exploring the possibilities of AI writing. Why? Once it works and performs consistently, an AI content writer would be capable of pumping out content faster and more cheaply than any human being could. AI-generated content could turn the tide of SEO and online marketing toward these companies.

How Does an AI Content Writer Work?

Programming AI to generate content isn’t simply a matter of lining up the proper ones and zeroes to slap the right words and phrases together to create meaningful sentences. Coders build their AI programs to learn how to write, just as you learn how to speak a foreign language. The steps are similar:

• Learn the rules
• Understand the goals
• Review past successes (most likely by humans)
• Practice, practice, practice

Assuming the program learns appropriately, AI may eventually succeed. It takes a huge amount of existing content and continuous practice to produce something new that simulates those past articles. Here’s an example of an AI-generated blog post about Asheville, NC. While AI writing’s obviously not yet fully functional, there’s no reason to think that, given sufficient resources, an AI content writer may be available someday. In the meantime, we can at least enjoy the setbacks, such as this series of AI-generated pickup lines:

• “You have a lovely face. Can I put it on an air freshener? I want to keep your smell close to me always.”
• “You’re looking good today. Want snacks?”
• “Hey baby, are your schematics compatible with this protocol?”

What Can Human Writers Do?

Human content writers still have the advantage. So far. To stay ahead, however, you must press that advantage. Keep on top of the rules for search engines and SEO. Use your creativity in exciting new ways; it’s still a human strength.

Google is preparing ways to determine real articles from fake news, and human-authored content vs. AI content. Their guidelines follow the same principles that Ray Access has touted since we began writing website content: establishing expertise, authoritativeness and trustworthiness (EAT). If you use these principles in your content writing, you’re closer to not only what Google wants to see, but what website visitors want to see. An it’s what an AI content writer will eventually strive for.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

10 Things a Contract Writer Can Do for You

by Mark Bloom | Sep 20, 2020 | Content Provider

Reasons to Hire a Contract Writer for Your Business

You may believe that a copywriter is only good for writing those things you don’t want to write. Running your business requires a good bit of writing, from your business plan to your promotional content. Whether you enjoy writing or not, you may feel that you can accomplish most of it yourself.

But writing for business is all about clear, concise communication. Hire a contract writer who understands the process of writing, because all types of communication take:

• Knowledge of your audience
• Clarity of thought
• Purpose and goals
• Command of the language

And good communication, including writing, takes time and effort to get right. If you’re a busy business owner, carving out time to write can be as difficult as finding time to market your business. If you’re an agency owner, you have people to manage, clients to keep happy, finances to juggle and technology to stay on top of. Do you really have time to write? If not, hire a contract writer.

How Can a Writer Help You?

There are at least 10 things a writer can do for you, thereby lightening your load and improving your results. Some are obvious, but others you may not have considered. Hire a contract writer to:

1. Write or maintain your website content. Every time you change your website, whether you add a page or change the content, you force the search engines to re-index your site, which keeps them engaged with your site. Search engines don’t like stagnant sites.
    
2. Create and update your blog. A blog on your website provides tips and insight into your business and industry. Add value to your website and keep your audience coming back with an active blog. You can also post your blog on your social media platforms for a greater reach.
    
3. Develop and run your newsletter. Weekly or monthly, you can share news and offer deals to those insiders who’ve given you their email address. They’re your most appreciative audience. Stay top-of-mind with a regular newsletter.
    
4. Announce your news. Press releases to the local or national media can have many positive outcomes, from a link to your website to public attention for your business. But you have to ensure that your announcement is crafted to attract the kind of attention the media wants and can use.
    
5. Plan your future. If you’re active online, you need someone to create an editorial calendar to stay on top of your publication plans. That task includes planning out the topics to write about to control your narrative. Contract writers like those at Ray Access are creative types who always come up with fresh ideas.
    
6. Write your bios. Your company may change personnel from time to time. When that happens, you can keep your marketing collateral and your website up-to-date with new bios of your team. The same is true when you or someone on your team achieve new degrees or specialty training.
    
7. Record your internal procedures. Your policy documentation, procedure guides, business plans, operations manuals — basically, any documentation you need to run your business more efficiently — lies directly in the wheelhouse of a professional business writer. With a nondisclosure agreement, you can hire a contract writer to complete them, worry-free.
    
8. Develop important white papers. Whether you want to state your company’s position on an industry issue or use an informative paper to lure customers into your circle, a white paper has many uses to your business. You can also send your white papers to industry magazines; they’re always looking for interesting articles.
    
9. Write eBooks. Like white papers, eBooks have many uses. They’re a great way to attract new customers. You have to provide useful information to gain the trust of the public. eBooks present the perfect opportunity to do just that.
    
10. Edit existing documentation. You can hire a contract writer to review all your existing company papers to make them easier to read, understand and follow. Editing is a specialized skill that makes every piece of writing better — more targeted, more effective and more widely read.

If you’re writing to communicate to your customers, your team or the media, rely on a proven expert. Contract writers do more than write business letters, proposals or articles. They can shape your company and define your purpose. Don’t hesitate to hire a contract writer to help your business get to the next level.

If you’re a content writer and you’re reading this, you can check out freelance job offers on Jooble.org. Otherwise, contact Ray Access for writing services, and you can put your own name on every article as the author, since we produce work-for-hire.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.