Ray Access: Online Content Providers https://rayaccess.com/ Words That Empower Your Business Thu, 22 Jun 2023 23:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://rayaccess.com/wp-content/uploads/2020/03/cropped-favicon-32x32.png Ray Access: Online Content Providers https://rayaccess.com/ 32 32 Guard Your Business’s Greatest Asset: Yourself https://rayaccess.com/guard-your-businesss-greatest-asset-yourself/ Mon, 11 Jul 2022 20:35:00 +0000 https://rayaccess.com/?p=55488 What Is Small Business Burnout? As a small business owner, you end up juggling to keep all your balls in the air. You often have to do the work that your customers are paying you for. You have to keep your website updated (you do, don’t you?). You have to decide on how to market […]

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]]> How to Write to Sell https://rayaccess.com/how-to-write-to-sell/ Mon, 27 Jun 2022 23:08:33 +0000 https://rayaccess.com/?p=55476 What’s the Purpose of Online Content? Companies don’t create online content — for their website, blog, newsletter or social media — because they like doing it. No business owner likes to write content for the sake of publishing it. Businesses write to sell their products or services. Even social media posts are ultimately trying to […]

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]]> 4 Reasons Businesses Hire Third-Party Writers https://rayaccess.com/4-reasons-businesses-hire-third-party-writers/ Mon, 13 Jun 2022 21:37:32 +0000 https://rayaccess.com/?p=55467 Why Hire Contract Writers for Your Business? Small to mid-sized businesses and online agencies — website developers, web designers and SEO firms, for example — often seek to outsource the tasks that they themselves can’t do or don’t have the time to do. Providing or delivering content is one of the leading reasons for hiring […]

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]]> Where Do Blog Ideas Come From? https://rayaccess.com/where-do-blog-ideas-come-from/ Thu, 19 May 2022 17:09:05 +0000 https://rayaccess.com/?p=55460 How Do I Keep My Blog Fresh and Pertinent? For some, the answer to this question is as difficult to answer as responding to a 6-year-old asking: “Where do babies come from mommy?” You kind of know, but can’t really explain it in words that your toddler understands. Instead, you yammer on about fairies or […]

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]]> Technology and the Gig Economy https://rayaccess.com/technology-and-the-gig-economy/ Mon, 18 Apr 2022 14:03:30 +0000 https://rayaccess.com/?p=55454 How Will Technology Impact the Gig Economy? Welcome to the future. By the year 2000, many prognosticators expected the world to have flying cars, extraterrestrial colonies and robots. All those technologies are still in development, but the internet has changed everything about daily life, from how we communicate to how we work. That technology has […]

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]]> 4 Questions to Ask Potential Content Writers https://rayaccess.com/4-questions-to-ask-potential-content-writers/ Mon, 04 Apr 2022 16:20:55 +0000 https://rayaccess.com/?p=55438 Why Do I Need a Content Writer? No, this isn’t one of the four questions. But you need a content writer — or even better, a content-writing agency like Ray Access — if you don’t have an in-house writer. Every business owner today needs copy to remain competitive. Without an active website, customers can’t find […]

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]]> Do Your Website Visitors Buy or Bounce? https://rayaccess.com/buy-or-bounce/ Mon, 21 Mar 2022 14:06:33 +0000 https://rayaccess.com/?p=55429 What’s a Bounce? Before you can discover whether your website visitors buy or bounce, you have to know what a bounce is. In terms of SEO and search engines, a bounce is what happens when: A person types a question, term or phrase into a search engine, like Google.  Your website appears in the list […]

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]]> What Good Are Newsletters for Business? https://rayaccess.com/what-good-are-newsletters-for-business/ Mon, 21 Feb 2022 22:31:24 +0000 https://rayaccess.com/?p=55412 Why Do I Need to Have a Newsletter? Many businesses, especially small businesses, may consider a newsletter to be an added expense. And it’s true: unless you have the resources in-house to produce a newsletter on a regular basis, it’s going to cost you some money. So, why should you pursue a newsletter for your […]

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]]> Keep Your Hands to Yourself! https://rayaccess.com/keep-your-hands-to-yourself/ Mon, 07 Feb 2022 14:36:56 +0000 https://rayaccess.com/?p=55402 How Online Plagiarism Ruins Your Reputation Some years ago, we had a client who had an enormous, in-depth website. It was a medical practice that provided readers with a page for every possible condition they treated, as well as a page for each of the treatments and services this practice provided. The site was larger […]

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]]> Is Your Message Bothersome … or Beneficial? https://rayaccess.com/is-your-message-bothersome-or-beneficial/ Mon, 24 Jan 2022 21:09:53 +0000 https://rayaccess.com/?p=55389 How Can I Tell if I’m Reaching an Audience? Most businesses know their customers. They’ve done market research, sent surveys or just talked to the clients they meet. Collecting customer data is often the first step toward creating marketing copy, website content and other outreach collateral. But even if a small business can’t afford a […]

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