business blogging Archives - Ray Access: Online Content Providers

Blog Writing: A Step-by-Step Guide

Mark Bloom — Tue, 19 Jul 2016 02:30:58 +0000

Professional Bloggers Talk Writing Process Potential clients, friends and curious business owners regularly ask the writers at Ray Access: “How can you ghost-write blog posts for someone else when you don’t know anything about their business?” They usually want to know how we’re able to capture the voice of another person or company and how […]

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Part 2: When to Write Your Own Content

Mark Bloom — Tue, 28 Jun 2016 19:32:15 +0000

Do Small Business Owners Have So Little to Do? Many small business owners are good writers, which is a good thing. When you’re small, you have to do everything yourself. So you write your own content for your website, and if you have the time and energy, you can write your own blog posts. You […]

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Part 1: When to Write Your Own Content

Mark Bloom — Tue, 31 May 2016 02:17:28 +0000

And When to Hire a Professional Agency for It Let’s face it, large companies have their own in-house writing teams, most likely as part of their marketing departments. So these corporate businesses almost always create their own content in-house. That leaves: Small businesses (including start-ups and solopreneurs) and Mid-sized businesses who may or may not […]

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Business Blogging: A Baseball Analogy

Mark Bloom — Mon, 16 May 2016 21:13:03 +0000

Hit for Batting Average or Swing for the Fences? When you’re blogging for your business, you often have several goals in mind: You want your blog posts to attract visitors, especially new visitors, to your website. You want every one of your carefully crafted articles to go viral, bringing your company fame and fortune. You […]

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Why Blogs Matter

Mark Bloom — Fri, 15 Apr 2016 01:30:26 +0000

Your Blog Posts Keep Your Website Relevant Here at Ray Access, we specialize in writing website content and blog posts for businesses. We’re professional writers and experts at creating online content that works. Together, the principal writers at Ray Access have decades of writing experience and over ten years of online writing experience. But this […]

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How Much Does Website Content Cost?

Mark Bloom — Sat, 19 Mar 2016 03:14:56 +0000

What You Need to Know When Hiring Writers You can find someone to write your website content for as little as five dollars a page. Even twenty dollars a page may seem reasonable to you if you’re a small business. But the content you end up with most likely will be worth only that much, […]

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Gobble Gobble!

Elle Ray — Wed, 26 Nov 2014 18:59:55 +0000

Is That the Turkey or Your Mother-in-Law? That’s the question we’ve always wanted to ask. That sound — gobble, gobble — could be what turkeys mutter as they voice their displeasure. Or it could be what people (not just your mother-in-law) sound like at the Thanksgiving Day table. Or it could be both. Both, we […]

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3 Guidelines for Blog Writing

Mark Bloom — Thu, 04 Sep 2014 21:25:39 +0000

Keep Your Blog Great: Avoid the One-Note Blog The purpose of a business blog is to attract an audience. A well-written, well-considered blog can educate your customers and potential customers. It can answer in-depth questions. It can explain the ins and outs of your industry. If successful, a business blog can show up on related […]

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How to Tie Your Blog to Current Events

Elle Ray — Tue, 27 May 2014 07:04:06 +0000

And Why Current Events Should Matter to You One of the most common — and most effective — ways to get consistent hits on your blog is to tie some of your topics to current events. When people are searching the web for information about a plane crash, an epidemic or a recent celebrity wedding, […]

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How to Overcome the “Shoulds”

Elle Ray — Tue, 13 May 2014 22:11:42 +0000

We All Resist Doing What We Know We Should We know we should exercise more, eat less, get more sleep, relax more often, play with the kids and take more vacations. As small business owners, we know we should clean our tools, make more cold calls, update our marketing brochure and write a weekly blog. […]

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