business writing Archives - Ray Access: Online Content Providers https://rayaccess.com/tag/business-writing/ Words That Empower Your Business Wed, 17 Jun 2020 03:25:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://rayaccess.com/wp-content/uploads/2020/03/cropped-favicon-32x32.png business writing Archives - Ray Access: Online Content Providers https://rayaccess.com/tag/business-writing/ 32 32 Blog Writing: A Step-by-Step Guide https://rayaccess.com/blog-writing-process/ Tue, 19 Jul 2016 02:30:58 +0000 https://rayaccess.com/?p=3191 Professional Bloggers Talk Writing Process Potential clients, friends and curious business owners regularly ask the writers at Ray Access: “How can you ghost-write blog posts for someone else when you don’t know anything about their business?” They usually want to know how we’re able to capture the voice of another person or company and how […]

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]]> Your Shadow Knows https://rayaccess.com/your-shadow-knows/ Sun, 22 May 2016 23:14:29 +0000 http://192.185.109.118/~a2writer/?p=2876 “Shadow Writers” Explain What They Do Recently, we attended a networking function where we found ourselves talking with a small group about our business, Ray Access. It happens. We mentioned that we don’t request or require a byline on anything we write for our clients. That’s not why we write. Both Mark and Linda have […]

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]]> When Is a Sale Not a Sale? https://rayaccess.com/a-sale-produces-a-sense-of-urgency/ Sun, 12 Jul 2015 21:37:50 +0000 http://192.185.109.118/~a2writer/?p=1519 Instilling a Sense of Urgency Makes Better Copy “Biggest blow-out of the year!” “Don’t wait, buy today while prices are at their lowest ever!” “We’ll never slash prices like this ever again!” “Hurry! Sale ends Monday at 5:00 PM!” You don’t believe these ads. Or do you? You are bombarded with these “sales” messages every […]

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]]> The Art and Science of Business Blog Writing https://rayaccess.com/the-art-and-science-of-business-blog-writing/ Sun, 28 Jun 2015 21:12:11 +0000 http://192.185.109.118/~a2writer/?p=1510 Everything You Should Know About Keywords Writing business blogs, one of the core services Ray Access provides, is not like writing for a newspaper. It’s not writing a scholarly essay. And it’s certainly not like writing a short story. There’s an art and a science to it that few have mastered. When done correctly, blog […]

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]]> Just Like the Cobbler’s Kids https://rayaccess.com/just-like-the-cobblers-kids/ Fri, 15 May 2015 21:12:46 +0000 http://192.185.109.118/~a2writer/?p=1485 We Have Good News and More Good News… We haven’t been slacking, and we’re not on vacation. The truth is that Ray Access has been busier than ever as April 2015 marked new highs in almost every category of our business. That’s the good news. Linda and Mark love staying busy and love writing, so […]

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]]> 5 Blogging Tips for Non-Writers https://rayaccess.com/5-blogging-tips-for-non-writers/ Wed, 08 Apr 2015 06:55:33 +0000 http://192.185.109.118/~a2writer/?p=1464 Ray Access Makes Blogging a Bit Easier for You A blog is an ideal vehicle for sharing information with your business customers, for attracting new customers to your website and for communicating with people within your industry. The problem, of course, is that you may not feel like you can write a blog post. When […]

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]]> How to Write Your Own Bio https://rayaccess.com/write-your-bio/ Sun, 12 Oct 2014 23:39:22 +0000 http://192.185.109.118/~a2writer/?p=1265 No One Is Better Qualified Than You to Write It It’s easy to let a professional writer like Linda or Mark interview you so we can write your bio. It’s a valid way to fill in the “About” page on your website. But if you want to write your own bio, you need to keep […]

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]]> The Occupational Hazards of Writing https://rayaccess.com/the-occupational-hazards-of-writing/ Thu, 11 Sep 2014 18:18:18 +0000 http://192.185.109.118/~a2writer/?p=1218 We Have to Sit at the Computer During Summer Ray Access is a content provider and content marketing business. That means we are writers and editors. In order to earn our income, we write. On a computer. At a desk. Inside an office. Regardless of the weather, the day of the week or even the […]

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]]> Do You Still Need a Newsletter? https://rayaccess.com/still-need-newsletter/ Fri, 25 Apr 2014 16:04:07 +0000 http://192.185.109.118/~a2writer/?p=988 Has Your Blog Made Your Newsletter Irrelevant? In the past, newsletters were a useful tool for communicating information to your customers and stakeholders about your organization. They tended to be lengthy, full of notices, updates, a couple of decent articles and maybe even a few ads for your products or services. Newsletters typically were sent […]

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]]> Converting Website Visitors into Customers https://rayaccess.com/converting-website-visitors-customers/ Tue, 15 Apr 2014 16:18:47 +0000 http://192.185.109.118/~a2writer/?p=964 Content Marketing Effectively Converts Leads Here in Asheville, North Carolina, we talk about content marketing a lot. Content marketing is, in essence, turning your website into a marketing engine by supplying useful information that attracts an audience. It works, and we have documented proof. We’ve also written about quality content before. But it’s more than […]

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