compelling web content Archives - Ray Access: Online Content Providers

Your Website as a Marketing Machine

Mark Bloom — Thu, 05 Sep 2013 14:31:16 +0000

How Your Business Website Can Generate Cash An earlier article by a content marketing firm revealed that the fastest growing companies get at least 40 percent of their leads from online marketing. That’s impressive enough, but the tactics of online marketing are so common sense these days that it’s a wonder everyone isn’t doing it. […]

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Words Matter

Elle Ray — Wed, 28 Aug 2013 20:16:44 +0000

Make Your Words Count with Correct Grammar When all you have is a funny video and a few lines of text in a Facebook post, those words better be correct. When you’re looking at a 140-character tweet, one misplaced modifier could ruin your message. Grammar is not dead. In fact, the need to know and […]

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Writing vs. Good Writing

Elle Ray — Fri, 26 Jul 2013 17:28:20 +0000

The Problem with Creating Effective Writing Anyone with a fourth-grade education thinks he can be a writer. Writers aren’t like athletes, who have visible physical attributes that define their profession. We’re not like scientists who have a wall full of diplomas. We look like ordinary people, so it’s easy for an untrained and unproven writer […]

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4 Reasons to Get a Website

Mark Bloom — Wed, 17 Jul 2013 12:57:45 +0000

Every Size Business Needs a Website, Period Most savvy business owners today get a website before they even open their doors for business. While some actually need the site to run their companies, others do it just because everyone else is doing it. Is that a good enough reason to dump time and resources into […]

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We Do Website Content!

Elle Ray — Fri, 12 Jul 2013 22:59:48 +0000

Ray Access’ Secret Service: Website Content When we say that we’re “content providers,” most people — even some technical people — give us the deer-in-the-headlights look. We’re never upset or surprised. Providing content is a reasonably new field, and we’re always eager to explain what it is we actually do. Fewer people hear “content providers” […]

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SEO Tips from the Front Lines

Mark Bloom — Fri, 28 Jun 2013 19:34:27 +0000

Ray Access and Search Engine Optimization First, let us state that we are not in the SEO business. Our core business, however — writing blog posts, press releases, and especially website copy — can directly effect a website’s page rank. The problem for many online marketing professionals, SEO firms included, is that Google continues to […]

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