online content provider Archives - Ray Access: Online Content Providers

Part 2: When to Write Your Own Content

Mark Bloom — Tue, 28 Jun 2016 19:32:15 +0000

Do Small Business Owners Have So Little to Do? Many small business owners are good writers, which is a good thing. When you’re small, you have to do everything yourself. So you write your own content for your website, and if you have the time and energy, you can write your own blog posts. You […]

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Ray Access Looks Back on 2014

Mark Bloom — Wed, 24 Dec 2014 03:43:43 +0000

We Came, We Saw, We Wrote It All Down Looking back on what Ray Access was doing in December 2013 is like looking through the wrong end of a telescope. We were still writing on paper, using pen and ink. We sent each other messages by Pony Express, especially when the cans-on-a-string hardware malfunctioned. And […]

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Linda’s Look Back at 2014

Elle Ray — Wed, 17 Dec 2014 23:33:18 +0000

It Was a Very Good Year for Very Good Reasons I have a whole heap of gratitude for 2014 and all the opportunities afforded to me. While the U.S. economy continues to improve, I think I’ve been granted a little piece of the burgeoning pie. Our business is not where I want it to be […]

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To Write or Not to Write

Elle Ray — Wed, 11 Jun 2014 00:14:20 +0000

How to Write Effectively in the 21st Century Today’s Shakespeares look harder at page rankings and reader conversion numbers than at what’s actually on the page. But those days are fast coming to a close. Search engines have been tweaked to recognize the keyword-stuffed, quick-hit advert-articles that have plagued the Web for years. Now they […]

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How to Overcome the “Shoulds”

Elle Ray — Tue, 13 May 2014 22:11:42 +0000

We All Resist Doing What We Know We Should We know we should exercise more, eat less, get more sleep, relax more often, play with the kids and take more vacations. As small business owners, we know we should clean our tools, make more cold calls, update our marketing brochure and write a weekly blog. […]

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3 Simple Things to Do to Become a Better Writer

Elle Ray — Sun, 23 Mar 2014 19:12:55 +0000

Anyone Can Benefit from These Tips, Even You! Here at Ray Access, we are professional writers. We became writers the old-fashioned way: we worked at it by writing and rewriting. You can too. Here are three simple things you can do to improve your writing skills. 1. Read That’s right: reading helps your writing. Ideally, […]

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Who Needs a Blog?

Mark Bloom — Mon, 17 Mar 2014 20:50:16 +0000

How to Decide If Your Business Needs a Blog We could say everyone needs a blog, but it’s not exactly true. Not everyone needs a blog. Blogs are only valuable if they fulfill a specific purpose. If you don’t plan to use your website for anything more than a contact page, then you shouldn’t spend […]

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4 Steps to a Better Website

Mark Bloom — Fri, 28 Feb 2014 03:47:27 +0000

Create a Website That Works for Your Business As we’ve written before in this blog space, you need an active website to attract your target audience. You need to provide useful information that people are going to want to read, talk about and share. But how can you do that? Before you even begin to […]

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What Is a Persona?

Mark Bloom — Sat, 22 Feb 2014 01:32:00 +0000

Personas Help You Write to a Specific Target Whenever you write anything, the most important questions to ask yourself, before you begin, is: Who am I writing this for? Who am I trying to reach?” Regardless what you are writing, whether it’s a blog post, a brochure, a script, or even an email, you must […]

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12 Tips for a Better Business Website

Elle Ray — Thu, 13 Feb 2014 21:37:22 +0000

How to Get a More Profitable Business Website You can’t escape it. Sooner or later, you’ll need to provide business information — in writing — to clients, prospects, the government or the public at large. Whether you run a small business or occupy a small corner of the org chart at a multinational corporation, you […]

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