online writing Archives - Ray Access: Online Content Providers

4 Reasons to Hire Professional Blog Writers

Mark Bloom — Tue, 06 Dec 2016 03:31:28 +0000

A Pro Frees You Up to Do What You Do Best Hiring independent, third-party blog writers may sound like more effort than it’s worth, at least at first glance. You have to find qualified writers. You have to test them out. You have manage them. Who wants all that responsibility? Then you remember struggling with […]

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To Write or Not to Write

Elle Ray — Wed, 11 Jun 2014 00:14:20 +0000

How to Write Effectively in the 21st Century Today’s Shakespeares look harder at page rankings and reader conversion numbers than at what’s actually on the page. But those days are fast coming to a close. Search engines have been tweaked to recognize the keyword-stuffed, quick-hit advert-articles that have plagued the Web for years. Now they […]

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Writing for Your Audience

Mark Bloom — Wed, 04 Jun 2014 17:13:26 +0000

Choosing the Right Tone and Language Targeting your website — or any communication from your company to your customers — is a matter of building a relationship. To make that connection, you have to use language that’s familiar to those you’re trying to reach. For example, it may be all right to use slang when […]

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3 Simple Things to Do to Become a Better Writer

Elle Ray — Sun, 23 Mar 2014 19:12:55 +0000

Anyone Can Benefit from These Tips, Even You! Here at Ray Access, we are professional writers. We became writers the old-fashioned way: we worked at it by writing and rewriting. You can too. Here are three simple things you can do to improve your writing skills. 1. Read That’s right: reading helps your writing. Ideally, […]

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12 Tips for a Better Business Website

Elle Ray — Thu, 13 Feb 2014 21:37:22 +0000

How to Get a More Profitable Business Website You can’t escape it. Sooner or later, you’ll need to provide business information — in writing — to clients, prospects, the government or the public at large. Whether you run a small business or occupy a small corner of the org chart at a multinational corporation, you […]

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7 Tips for Writing Your Blog

Elle Ray — Sun, 24 Nov 2013 08:02:16 +0000

The Worst Blog You’ll See Is the Outdated One As we like to say: “If you aren’t paying attention to your website, it’s likely not paying attention to you.” We can say the very same thing about your blog, a crucial extension of your site. A blog is an easy, inexpensive way to communicate with […]

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Offer Up the Goods

Elle Ray — Mon, 28 Oct 2013 19:35:22 +0000

Web Developers Should Offer Writing Services Consider this. If you’re a website developer, this blog post is for you specifically. But even if you don’t develop or design websites for a living, you can still learn something valuable here. Keep reading. Web Developers Are Pros, Right? Web developers can implement stunning designs, rotating photographs, exploding […]

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How to Choose a Blog Topic

Elle Ray — Sun, 20 Oct 2013 06:35:53 +0000

Your Business Blog Needs Topical Blog Topics Regardless of what you sell, if you have a business blog, it’s doing three things for you: Adds new content to your website, forcing search engines to re-index your website, which helps your page rank. Establishes your business as an authority in your field while educating your […]

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“Blog” Is Not a Four-Letter Word

Elle Ray — Thu, 10 Oct 2013 15:59:56 +0000

What Your Blog Can Do… and What It Can’t Do When they first appeared in the late 1990s, blogs were running commentaries of writers’ lives, much like many Twitter and Facebook accounts today. Blogs were seen as one person’s opinion and deemed as little more expert than a diary. Unfortunately, many business people still consider […]

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Why Your Asheville Business Needs a Blog

Mark Bloom — Sat, 05 Oct 2013 22:54:12 +0000

Professional Asheville Blog Writers Spell It Out Even in a business community as small and insular as in Asheville, businesses face competition for their services. Asheville restaurants, Asheville architects, even Asheville dentists need business blogs to give them an edge. Why? It’s all about visibility. It’s All About Visibility Blogs not only add flavor to […]

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