small business Archives - Ray Access: Online Content Providers https://rayaccess.com/tag/small-business/ Words That Empower Your Business Wed, 17 Jun 2020 22:54:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://rayaccess.com/wp-content/uploads/2020/03/cropped-favicon-32x32.png small business Archives - Ray Access: Online Content Providers https://rayaccess.com/tag/small-business/ 32 32 Get Social: Social Media Does More Than Build Awareness https://rayaccess.com/get-social/ Fri, 04 Mar 2016 13:06:28 +0000 http://192.185.109.118/~a2writer/?p=2508 Social Customer Service Nurtures Interaction Ten years ago, most business owners didn’t realize they needed a website; almost all have one now. Five years ago, most business owners didn’t understand the value of engaging, targeted website content; the very existence of Ray Access proves that many now get it. Two years ago, most business owners […]

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]]> The Times They Are A-Changin’ https://rayaccess.com/the-times-they-are-a-changing/ Wed, 16 Jul 2014 13:31:54 +0000 http://192.185.109.118/~a2writer/?p=1055 Thank You, Bob Dylan, for Giving Us the Words Like many writers, we know we can always count on Bob Dylan lyrics to illustrate a point. These words, originally penned in the early 1960s, are truer now than ever before, but we’re not speaking of political turmoil. We’re speaking of technology and search engine optimization. […]

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]]> What’s Your Unique Value Proposition? https://rayaccess.com/whats-unique-value-proposition/ Fri, 20 Jun 2014 20:43:42 +0000 http://192.185.109.118/~a2writer/?p=1041 Why Your Customers Do Business with You Every business faces competition. In America, competition is a given. It’s part of the invisible hand that moves markets. You likely don’t appreciate it, however, while your business is trying to make inroads into your competitors’ market share. But competition is healthy. It can bring out the best […]

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]]> The Small Business Trap https://rayaccess.com/small-business-trap/ https://rayaccess.com/small-business-trap/#respond Fri, 13 Sep 2013 23:05:00 +0000 http://192.185.109.118/~a2writer/?p=635 Confessions of a Freelance Content Provider Between us, Mark and Linda have owned a number of small businesses. As writers and editors, the businesses we start never get very big… yet we always strive for excellence and always work hard at marketing our services. Despite that, we continually fall into the trap of losing that […]

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