tips for effective website Archives - Ray Access: Online Content Providers

3 Guidelines for Blog Writing

Mark Bloom — Thu, 04 Sep 2014 21:25:39 +0000

Keep Your Blog Great: Avoid the One-Note Blog The purpose of a business blog is to attract an audience. A well-written, well-considered blog can educate your customers and potential customers. It can answer in-depth questions. It can explain the ins and outs of your industry. If successful, a business blog can show up on related […]

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The Best Blog Topics

Mark Bloom — Sat, 23 Aug 2014 14:32:41 +0000

Because You Want Your Blog to Be Read Undoubtedly, the best blog topics are those that get read. And read a lot. These blog posts: Get passed around Generate a buzz Keep visitors on your site longer Get readers to look through your website Turn readers into customers Are great reads Result in high search […]

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How to Diversify Your Blog Portfolio

Elle Ray — Mon, 21 Jul 2014 19:07:53 +0000

Ideas for Your Blog Can Come from Anywhere By now, most investors know that you get the biggest bang — and lessen the overall risk — by investing your money in diversified funds. The old adage of “don’t put all your eggs in one basket” is true in many arenas, including the blogosphere. The more […]

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The Times They Are A-Changin’

Mark Bloom — Wed, 16 Jul 2014 13:31:54 +0000

Thank You, Bob Dylan, for Giving Us the Words Like many writers, we know we can always count on Bob Dylan lyrics to illustrate a point. These words, originally penned in the early 1960s, are truer now than ever before, but we’re not speaking of political turmoil. We’re speaking of technology and search engine optimization. […]

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What’s Your Unique Value Proposition?

Mark Bloom — Fri, 20 Jun 2014 20:43:42 +0000

Why Your Customers Do Business with You Every business faces competition. In America, competition is a given. It’s part of the invisible hand that moves markets. You likely don’t appreciate it, however, while your business is trying to make inroads into your competitors’ market share. But competition is healthy. It can bring out the best […]

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Is Your Website a Dead End?

Mark Bloom — Mon, 05 May 2014 13:07:31 +0000

Your Website Content Makes a Big Difference More and more of our clients have been asking for website content. There’s good reason to upgrade your website content, especially if your website isn’t working for you. Our two unofficial mottos are: If your website isn’t making you money, it’s costing you money. If you’re ignoring your […]

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Do You Still Need a Newsletter?

Elle Ray — Fri, 25 Apr 2014 16:04:07 +0000

Has Your Blog Made Your Newsletter Irrelevant? In the past, newsletters were a useful tool for communicating information to your customers and stakeholders about your organization. They tended to be lengthy, full of notices, updates, a couple of decent articles and maybe even a few ads for your products or services. Newsletters typically were sent […]

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Converting Website Visitors into Customers

Mark Bloom — Tue, 15 Apr 2014 16:18:47 +0000

Content Marketing Effectively Converts Leads Here in Asheville, North Carolina, we talk about content marketing a lot. Content marketing is, in essence, turning your website into a marketing engine by supplying useful information that attracts an audience. It works, and we have documented proof. We’ve also written about quality content before. But it’s more than […]

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