website content Archives - Ray Access: Online Content Providers

The Message or the Medium

Elle Ray — Tue, 20 Dec 2016 08:09:06 +0000

Send Your Message in an Appropriate Medium In 1964, Marshall McLuhan coined the phrase “the medium is the message.” Due to a publisher’s error, his follow-up book became The Medium Is the Massage. Being writers, we certainly can understand typos. But when they are so right-on — as McLuhan thought when he saw the mistake […]

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Part 1: When to Write Your Own Content

Mark Bloom — Tue, 31 May 2016 02:17:28 +0000

And When to Hire a Professional Agency for It Let’s face it, large companies have their own in-house writing teams, most likely as part of their marketing departments. So these corporate businesses almost always create their own content in-house. That leaves: Small businesses (including start-ups and solopreneurs) and Mid-sized businesses who may or may not […]

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How Much Does Website Content Cost?

Mark Bloom — Sat, 19 Mar 2016 03:14:56 +0000

What You Need to Know When Hiring Writers You can find someone to write your website content for as little as five dollars a page. Even twenty dollars a page may seem reasonable to you if you’re a small business. But the content you end up with most likely will be worth only that much, […]

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Content in Context

Mark Bloom — Wed, 23 Dec 2015 12:13:54 +0000

Writing Online Content Isn’t Enough By Itself Everyone by now should know how important content is to a website. It adds value, raises page rank, builds trust and generates sales. But the content on your website has to connect with your audience and it has be appropriate for its place. In other words: content has […]

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3 Tips for Using Keywords

Mark Bloom — Tue, 31 Mar 2015 21:54:06 +0000

Most People Want to Know: What Is a Keyword? To start at the very beginning, a keyword (or keyword phrase, since a keyword can consist of one to five words) reflects the subject of a website page or blog post. The keyword sums up the content so that search engines can identify what’s on that […]

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Answering Questions

Elle Ray — Sun, 15 Mar 2015 22:27:24 +0000

It’s the One Purpose for Blogs and Websites Business blogs and websites have a specific purpose, but it’s not to sell your product or service. At least, not entirely. Your website needs to develop trust with your visitors. Your blog needs to attract those curious visitors to your site. And there is no better way […]

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What Is Good Content?

Mark Bloom — Sat, 07 Feb 2015 02:08:49 +0000

How Can Anyone Tell If Your Copy’s Any Good? The problem with being a writer or a painter is that anyone can do it. All it takes is a few strokes of the pen or brush (manually or digitally), and you’ve got something. So how can you tell if it’s any good? Given the state […]

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Become the Expert

Mark Bloom — Thu, 23 Jan 2014 16:39:53 +0000

Are You Recognized for Expertise in Your Field? If you’re an expert in your field, but no one knows it yet, it’s a problem. Make a plan (or a resolution) to tell the world about your experience. Believe it or not, people want to know. A professional willing to share expertise in an open-source manner, […]

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Looking Ahead to 2014

Mark Bloom — Sun, 12 Jan 2014 20:00:57 +0000

Website Trends to Watch in the Coming Year Like we’ve always said: it’s no longer enough to have a website. Everyone and her brother have websites. To gain a competitive advantage, you now need an active website. If your website isn’t offering useful information to your clients and potential clients, it’s not reaching them. Your […]

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Is Content Still King?

Mark Bloom — Fri, 29 Nov 2013 20:51:15 +0000

And Is Content Still the Way to SEO Results? Back in February, on Mark’s birthday no less, we published a blog post pronouncing that Content Is King. Here we are, some 10 months later, and we have to ask the question: Is content still king (or queen) when it comes to SEO and best practices […]

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