website writing Archives - Ray Access: Online Content Providers

How to Beat the Blockers

Elle Ray — Tue, 12 Jul 2016 03:37:53 +0000

Only Hire Content Writers Who Deliver Quality Content for the sake of content is no longer enough. Ad blocking on desktop computers, laptops and mobile devices is rising every year like a great solid state cement wall around the cloud that is the Internet. According to one analytics company, more than 419 million people block […]

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How to Tell If Your Website Is Working

Mark Bloom — Mon, 17 Nov 2014 02:22:21 +0000

Your Website Should Be Increasing Your Sales Now that every business has a website, the competition for attention has become fierce. You’ve likely invested time and money (and sometimes a lot of both) into developing your website. Now you want to know if it measures up. It’s easy to count the sales that come directly […]

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How to Write Your Own Bio

Elle Ray — Sun, 12 Oct 2014 23:39:22 +0000

No One Is Better Qualified Than You to Write It It’s easy to let a professional writer like Linda or Mark interview you so we can write your bio. It’s a valid way to fill in the “About” page on your website. But if you want to write your own bio, you need to keep […]

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The Best Blog Topics

Mark Bloom — Sat, 23 Aug 2014 14:32:41 +0000

Because You Want Your Blog to Be Read Undoubtedly, the best blog topics are those that get read. And read a lot. These blog posts: Get passed around Generate a buzz Keep visitors on your site longer Get readers to look through your website Turn readers into customers Are great reads Result in high search […]

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How to Overcome the “Shoulds”

Elle Ray — Tue, 13 May 2014 22:11:42 +0000

We All Resist Doing What We Know We Should We know we should exercise more, eat less, get more sleep, relax more often, play with the kids and take more vacations. As small business owners, we know we should clean our tools, make more cold calls, update our marketing brochure and write a weekly blog. […]

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Converting Website Visitors into Customers

Mark Bloom — Tue, 15 Apr 2014 16:18:47 +0000

Content Marketing Effectively Converts Leads Here in Asheville, North Carolina, we talk about content marketing a lot. Content marketing is, in essence, turning your website into a marketing engine by supplying useful information that attracts an audience. It works, and we have documented proof. We’ve also written about quality content before. But it’s more than […]

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The Aim of Quality Content

Elle Ray — Sun, 06 Apr 2014 17:03:42 +0000

Why Your Website Needs Useful Content Everyone has been telling you that you need “quality content” on your website. They repeat it so often and with such verve that you have begun to believe it. After you realize how difficult it is to produce content that’s actually useful, you take a pause and wonder: “What’s […]

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What Is a Persona?

Mark Bloom — Sat, 22 Feb 2014 01:32:00 +0000

Personas Help You Write to a Specific Target Whenever you write anything, the most important questions to ask yourself, before you begin, is: Who am I writing this for? Who am I trying to reach?” Regardless what you are writing, whether it’s a blog post, a brochure, a script, or even an email, you must […]

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