Website Content
for Agencies
How to Avoid Content Delays
You can’t launch a new or revised website without content. As a web development agency, you have your clients approve the design and structure of their new site so you know you’re working toward the same goal. Then you build the site, following a plan in which all the pieces must be delivered in time to move forward. The plan includes:
Site Structure
The structure refers to the layout or wireframes that outline the flow and basic pages of the site.
Website Design
The design includes the color choices, typography, page layout, graphic style and tone of the site.
Specific Images
Every page needs imagery, so choosing the right photos and graphics defines the look-and-feel of the site.
Site Content
The content populates each page to answer questions, engage visitors and establish your authority.
Your clients may volunteer to provide the content, knowing it’s not due until the end of the project. But that often results in delays. Instead, persuade your clients that fresh content is as important as new graphics, colors and code. Your SEO firm or web development agency serves clients best when you include professionally prepared content. With content pros, you:
- Ensure the copy flows well with the design
- Can tweak your designs to accommodate valuable copy
- Make room for the long-form content that search engines reward
- Have time to make adjustments before deadline
- Get client approval of the content before you’re ready to launch the site
- Use the content as part of an integrated SEO plan
To write the content for your clients:
Project Managers Need Timely Content
You must get all the content on time to meet your project deadlines; otherwise, the whole project stagnates, causing scheduling delays. Waiting on the client to provide polished copy is a frustrating aspect of website development. When you rely on professional content providers like Ray Access, you get the copy when you need it. And if the client wants time to approve it, you can build that into the schedule.
The sooner the writing team receives the list of pages, the better your chances of launching the site on time. With sufficient time built in for the writing, the whole project flows much more seamlessly. When your web development agency hires third-party content providers, your deadlines drive the workload.
Original Copy Required
Google and other search engines have long required original website content. Copying content from other websites is plagiarism and is strictly prohibited, as well as illegal. So you need original content, or your clients will suffer consequences from the search engines. As Mark Bloom, one of the Ray Access principals, relates:
“
One client came to us because their website wasn’t showing up in any searches. … They had copied its content from Wikipedia for nearly every page of the site.
”
The need for 100 percent original content is another frustrating aspect of web development for project managers. Clients who aren’t professional writers don’t understand the laws and ethics surrounding plagiarism. But the consequences of copying published material are severe.
Even if you don’t consider yourself a marketing agency, your client’s success relies on your ability to drive traffic to their new site through effective SEO. By demanding original, professional content, you ensure that your clients see more visitors. More website views translate into more customers and added revenue. That’s good for you and your clients.
For copy that's guaranteed original ...
Does Your Web Development Agency Do Marketing?
As a web development agency, you need original written content that informs and engages your clients’s visitors. Effective writing and editing clarifies the intentions of each page and directs visitors to take action. It’s the content, as well as your spectacular layout, that compels visitors to stay on a site. And the longer they stay, the more inclined they are to buy.
While your primary job is to build the website, it’s the content providers you hire who create the excitement. According to the Search Engine Journal:
“Content marketing and SEO strategies don’t go hand in hand like they should.
What’s even more shocking is when …. companies’ SEO and content marketing strategies
are in conflict with each other.”
Ray Access has the capacity to handle multiple website projects at the same time. When you’re ready, we’re ready!
SEO and Content Providers
The content providers at Ray Access work in sync with your project manager to complete your clients’ website projects. But high quality content doesn’t exist in a vacuum. Web pages that contain engaging content makes your SEO work better. Everything from the color choices to the content determines a web development project’s ultimate success.
Everyone in your web development agency benefits from a holistic approach to web development. As an agency manager, you’re able to turn your attention to the other projects in the pipeline. Project managers rely on achievable deadlines and assignments. But most of all, your clients benefit from a well-developed plan of action to build or revamp their sites.
No matter how often you say you don’t want to do marketing, a web development agency is smack in the middle of that arena. The writers and editors at Ray Access are well-versed in the marketing nuances of SEO. They use keywords properly and can develop long-form content that scores well with search engines.