Writing Archives - Ray Access: Online Content Providers Words That Empower Your Business Fri, 11 Apr 2025 18:54:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://rayaccess.com/wp-content/uploads/2020/03/cropped-favicon-32x32.png Writing Archives - Ray Access: Online Content Providers 32 32 How to Write to Sell https://rayaccess.com/how-to-write-to-sell/ Mon, 27 Jun 2022 23:08:33 +0000 https://rayaccess.com/?p=55476 What’s the Purpose of Online Content? Companies don’t create online content — for their website, blog, newsletter or social media — because they like doing it. No business owner likes to write content for the sake of publishing it. Businesses write to sell their products or services. Even social media posts are ultimately trying to […]

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]]> The Four Types of Writing https://rayaccess.com/the-four-types-of-writing/ Tue, 26 Jan 2021 00:33:56 +0000 https://rayaccess.com/?p=54781 And How They Apply to Your Website Since Ray Access is in the business of providing content to businesses, the principals know a thing or two about writing. The various research, writing and editing projects the company undertakes always has a clear purpose behind the scenes. No client is going to pay Ray Access to […]

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]]> Writing Tips from the Masters https://rayaccess.com/writing-tips-from-the-masters/ Tue, 12 Jan 2021 01:33:52 +0000 https://rayaccess.com/?p=54776 Tips Every Writer Can Use You may not believe that poets, novelists, essayists and other world-famous scribes and literary masters have writing tips that any ordinary writer can use — even content providers like those at Ray Access. But writing is writing. While composing a stage play is a vastly different exercise than writing a […]

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]]> Writing for a General Audience https://rayaccess.com/writing-for-a-general-audience/ Mon, 24 Aug 2020 22:38:49 +0000 https://rayaccess.com/?p=54487 Stay True to Your Values without Insulting Potential Customers In this day and age, it seems like everyday personal choices are being politicized. You get dirty looks from one side of the political spectrum or the other for the kind of food you buy or how much you recycle. And don’t even get us started […]

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]]> The Difference Between an Amateur and a Professional Writer https://rayaccess.com/professional-writing-help-for-amateurs/ Mon, 10 Jun 2019 19:55:35 +0000 https://rayaccess.com/?p=5955 Professional Writing Help for Your Business Anyone who can craft a sentence can be a writer. Anyone who can formulate an idea on the page can write a blog post. Yet there are a number of differences between an amateur writer and a professional, not the least of which is what the title suggests: a […]

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]]> Avoid Lazy Writing https://rayaccess.com/avoid-lazy-writing/ Sun, 05 May 2019 15:31:44 +0000 https://rayaccess.com/?p=5888 Remedies for Writing That’s Become Muddied Every writer falls into it from time to time: lazy writing just to fill up a page. Filler words and trite phrases slip into your prose unsolicited. And they end up crowding out your message, making your writing clunky, passive and unclear. The tendency to rely on useless filler […]

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]]> Give It Up and Write! https://rayaccess.com/how-to-beat-writers-block/ Tue, 02 Apr 2019 06:11:12 +0000 https://rayaccess.com/?p=5846 The Best Tips for Beating Writer’s Block Everyone’s heard of writer’s block. But for writers, just the thought of it can cause clammy hands and a pounding heartbeat. Contrary to popular opinion, it’s not procrastination, fear or laziness that cause your inability to write. In fact, it often seems that the harder you try to […]

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]]> Spring Writing Tips https://rayaccess.com/spring-writing-tips/ Tue, 12 Mar 2019 04:46:17 +0000 https://rayaccess.com/?p=5801 After Hunkering Down for Winter, Get Inspired! Just as big bears come out of hibernation in the spring, so too can writers take advantage of some writing tips based on the re-awakening that occurs in the blossoming season. Stretch your joints … and your imagination. Pick the daffodils that bloom first in spring and set […]

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]]> Get Your Readers Moving … with Words https://rayaccess.com/use-the-active-voice/ Mon, 14 Jan 2019 06:23:17 +0000 https://rayaccess.com/?p=5669 Power Up Your Writing with the Active Voice! The active voice moves readers, while the passive voice gives them pause. So when you’re writing marketing content for your website, the last thing you want visitors to do is hesitate to contact you because they’re trying to figure out what you’re asking them to do — […]

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]]> What Is Your Tone of Voice? https://rayaccess.com/what-is-your-tone-of-voice/ Tue, 04 Dec 2018 08:06:39 +0000 https://rayaccess.com/?p=5573 And Does It Matter on Your Business Website? Studying the art of communication, you learn that about 55 percent of communication between people occurs through body language. Only an average of seven percent of meaning is achieved through the actual words you say. That leaves 33 percent left over, and that’s where your tone of […]

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