This Is the Year Writers Finally Earn Respect
Writers of everything, including website content, finally get their due.
Novelists have always been the rock stars of the writing world. Ray Bradbury, Kurt Vonnegut, Mark Twain, just to name a few American authors, remain famous even after death. Successful short story writers have also earned acclaim. Flannery O’Connor, Edgar Allan Poe and Franz Kafka are all well-known names.
Screenwriters too have made a name for themselves, emerging as box office draws in their own right. Charlie Kaufman (Being John Malkovich, Eternal Sunshine of the Spotless Mind) brings people to his movies by name recognition alone. Jonathan Nolan (Memento, Interstellar) writes for his brother, director Christopher Nolan. And of course, the Coen Brothers, Joel and Ethan (O Brother Where Art Thou?, No Country for Old Men), are known as much for their writing as their directing.
Website Content Writers Too?
As 2016 unfolds, we expect to see more recognition and regard for other types of writers as well. While novelists and screenwriters will continue to make the big money, storytellers in other fields are starting to gain the respect that has eluded them for years.
Content Is a Difference Maker
A mere 10 years ago, not all businesses even realized they needed a website. They had a storefront or they had an established business in a vibrant neighborhood; they didn’t need anything more than an occasional TV ad to keep traffic coming. Today, every business knows the value of an online presence.
But with increased competition comes increased needs. When your business is no longer competing with just your rival across town, but with every other similar business in the entire country, you need to take advantage of every opportunity to stand out from the crowd. Enter quality content for your website and blogging for your business.
What That Difference Means
It’s no longer enough to have a website; your business needs an effective website, one that connects to your customers. Websites are no longer a necessary expense; they are part of a total marketing plan. As we say here at Ray Access: “If your website isn’t making you money, it’s costing you money.”
A business blog needs to attract potential customers to your website. Your website needs to convert random visitors into dedicated customers. Thoroughly researched, well crafted, targeted website content accomplishes these goals.
Writers Make That Difference Happen
A stunning twist of a phrase, fun word play and compelling storytelling will propel website writers to fame and fortune. Move over, Ray Bradbury! Well, maybe not, but at least a good writer and editor can attract and woo your customers — who will appreciate a website that provides real information without the marketing-speak they’re bombarded with daily.
So treat content writers with respect, and they will make your company money. Reward them for their efforts too, because writers will be in demand as the new year progresses. Here at Ray Access, our writers work hard for you to deliver the website content and blog posts that will make the difference for your company. Contact us today to find out how we can help your business grow in 2016.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
