Online Content for Your Clients
and Your Business

Who Writes Your Website Content?

For web developers building sites for clients, content may be the last piece of the puzzle. For project managers tasked with a website project, content may be the first item on your To Do list. Business owners seeking to update a site may not even think about content — or just use whatever’s there. No matter where you fall, new content improves a new site as much as a new design.

Business websites need to attract potential customers. Updating the website design isn’t enough. Hiring an SEO firm isn’t enough. You need content that connects with your visitors. If you decide to do the content and blog writing yourself, it takes time away from other duties — and the results may not be worth it. That’s why it pays to hire professional website content writers and blog writers.

And when you can’t write your own website content, you’re well served to outsource the work. Third-party content writers work for hire, so you own the content after full payment. In essence, you have the legal right to:

• Put your own name on the content, an SEO benefit
• Repost sections or entire articles to social media to create a buzz
• Use appealing sentences in your advertising copy
• Tweet sharp, focused phrases that attract attention
• Send it out to newspapers, magazines or journals

The Different Roles of Website Content

As web developers and web designers know, online content has many roles to fill. In one sense, the words on your website pages replace the salespeople on your team. So your website content must at least:

• Answer detailed questions about your business, your industry and your products or services
• Provide clear signage so visitors easily can find their way around
• Show your hours, all your locations and contact information
• Direct visitors to the right department so they find what they’re looking for
• Deliver expert guidance to match a customer to the right goods and services
• Relate the latest news and developments to keep customers up-to-date
• Share tips on best practices so customers know how best to use your wares
• Link to your privacy policy and return policy, if applicable

That’s a lot to ask of any online presentation, and most websites fall short. But professional website content writers and blog writers know what’s expected of your site — or your clients’ sites. They deliver the goods. An effective online presence requires not just great website copy and clear links to additional information, but also an active blog, monthly newsletters and current press releases when appropriate. The right writing firm can handle all these needs, even if your team can’t.

The Benefits of Outsourcing

You know your business better than anyone, so you may believe you’re the only person capable of writing your website content. That’s true only if you have years of online writing experience and the time to complete it — while running your company. Professional content writers and blog writers do the research to learn about your business, your industry and your ideal customers.

At Ray Access, former journalists dig for information others may assume. As a result, the relentless writers have produced copy on such diverse specialties as cardiology and psychology, financial planning and vacation activities. Refer to our portfolio and consider past successful projects in industries such as:

• Web developers, designers and social media marketers
• Emerging and developed high-tech companies
• Executive recruiting firms
• Mortgage lending and real estate offices
• Retail businesses, from home furnishing to dog accessories
• Medical and dental practices, including nearly all specialties
• Drug rehabilitation facilities and senior care
• Certified public accountants and financial planners
• Vacation facilities and bed-and-breakfasts
• Manufacturers, such as a precision machining enterprise
• Plumbers and roofers
• General health and beauty businesses