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How Often Should You Update Your Website?

For some business owners, one shining moment of inspired insight leads to decades of discovery and innovation. Henry Ford is a good example. He figured out a way to make cars quickly while maintaining a certain quality. His inspiration for the assembly line continues to influence manufacturing today, although modern-day assembly lines rely more on robots than people, making the costs of goods even more affordable.

When you came upon the grand ideas that launched your company, you too most likely relied on less efficient means initially to produce your service or product. So like the introduction of robotics to the assembly line, there comes a time when you need to elevate your approach and update your website to make your company more efficient and profitable.

Age-Old Questions

Entrepreneurs like you or agencies like yours tend to be industry leaders. But you can’t be an expert in all things. If you’re a web designer, you may leave hosting for someone else. If you’re an SEO consultant, you may want to contract out the content you need. The same is true of your website.

Even if you’re the head of an agency that offers website development, you may not schedule time to work on your own site. So you may wonder if you should update it when you think of it or when industry experts recommend. It’s an investment to update your website, but one that can provide a good return if you time it right and do it properly.

Some decisions are best left to professionals who get big bucks for keeping up with the trends. Unless that’s your role, you need to focus on running your business. Call on an expert to let you know when it’s time to make a change and update your website.

Trend-Setting Web Developers

A website that looks old and outdated reveals a lot about your business — very much like what the state of your living room says about you when you’re trying to sell your house. If it’s dirty and cluttered, for example, buyers may assume you don’t take care of anything else in your home either. By the same token, if your website is old, potential clients may believe your product or service is out-of-date too.

If you haven’t taken the time to update your website in the last five years, stop now — because it’s long past due. Other clues that signal a need to update your site include:


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

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