5 Tips That Can Help Your Site Right Now
Websites matter. A good website draws people in and coverts them into customers. The question everyone asks us is: “What makes a website good?”
So let us answer this question for all of you at once so you can improve your website. We’ve written — and rewritten — many websites. You can see several examples of our work in our Portfolio. We believe that if your website isn’t making you money, then it’s costing you money. And if that’s where you are, then you have two choices:
- Invest in your website to make it the marketing engine it could be.
- Use your website just as a Yellow Pages entry, listing your company name, phone number, hours and address. One page should do it, even if you add a pretty picture.
If you decide to go with option #1 above, here are five steps to get you started:
1. Update the Design
Nothing turns visitors away faster than a design that looks straight out of the 1990s. Technology has changed; so should your website. Hire a designer who listens to what you want and can make specific and helpful recommendations. Find a programmer who can make the vision work. This is an investment in your company, the same as redecorating a storefront.
2. Brand Your Look
If necessary, update your company logo. Choose a few colors for your website. Select a couple typefaces. Use them consistently throughout your new website. These things help establish your brand.
3. Place Contact Info
This is really the number one thing we see wrong with many websites. Your contact information — email address or telephone number — should appear on every single page of your website. In the age of search engines, your visitors don’t always enter your website on the Home page. Make it easy for them to contact you. This seems like a simple thing, but you’d be surprised how many websites get it wrong.
4. Simplify Your Message
Each page of your website should focus on one thing: who you are, what you do, where you work, how you work, what sets you apart. Whatever the purpose of that page, it should be clear and easy to discern. Don’t try to be clever. Be clear and concise, and you’ll win converts.
5. Add New Content
Once you’ve accomplished the previous four steps, you’re ready to tackle this one. Adding fresh content, on your website pages and in a consistent blog, does more to get you noticed than anything else. The other steps are important so that when new potential clients arrive at your website, they aren’t immediately repulsed, but this is the step that gets them there.
This is also the very thing that Ray Access can help you with. This is what we do, and we’ve helped other businesses improve their reach and their success. We can help you, too. Contact us if you want to learn more. We’ll assess your website and provide an honest, objective appraisal.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
