What You Need to Know When Hiring Writers
You can find someone to write your website content for as little as five dollars a page. Even twenty dollars a page may seem reasonable to you if you’re a small business. But the content you end up with most likely will be worth only that much, and the costs to your business may run a lot higher.
Poor writing on your website reflects poorly on your business. Plus, and this is inarguably more important, badly written content doesn’t generate any leads. It has no ROI, a zero return on your investment.
No one is going to buy your products or services if your website doesn’t persuade them that you’re capable of delivering. We’re not just saying this because we’re in the business of writing website content. We want you to understand the difference between what most companies have on their websites and what successful companies have on their sites.
What Effective Website Content Does
Your website has three jobs, and the first two only exist to support the third:
- Connect with your audience
- Build trust in your brand
- Generate leads and phone calls
If you’re not getting phone calls or emails from interested parties who found you online, your website isn’t working for you. If you pay for new website content, you should see an increase in traffic to your site and an increase in sales over time. Ultimately, that’s what your website is supposed to do.
So How Much Does Website Content Cost?
We could turn that question around and ask you: “How much is effective website content worth to you?” If you could increase your sales by five percent, what would that be worth? Ten percent? More? Of course, that’s not how prices are formulated. Content providers set a price, based on their experience in delivering a return on investment. They know what their service is worth.
If you do any research into the issue, you’ll find that prices for website content vary greatly, running as high as $25,000 for a targeted landing page. If that sounds astronomical to you, then you don’t understand how well a tight, effective, urgent landing page can convert visitors into paying customers. Landing pages represent your online sales team. How much would you pay for a good salesperson?
In 2017, Ray Access charges a rate based on length and breadth. In other words, if you want a single 1,000-word web page, you pay $250. But if you want 50 pages — your entire site — you pay just $150 a page for 1,000-word web pages that are thoroughly researched and well crafted by American writers. That sounds like a bargain now, doesn’t it? Here’s an excellent article on website content prices, if you want a second opinion.
How Much Do Blog Posts Cost?
This is kind of a loaded question because for blog posts to work — for blog posts to attract not only a lot of people, but the right people, those motivated to buy your products or services — they need to include the right keywords. And keyword research itself can be costly, as anyone with any experience with an SEO firm can tell you. According to the article referenced above, blog posts can cost anywhere from $80 to $950 apiece.
Ray Access, in contrast, charges $100 for a standard 500-word blog post in 2017. These articles are well researched, well written and well edited. They’re also guaranteed original, meaning they are written from scratch, not copied from Wikipedia. In fact, Ray Access uses authoritative sites for its research, never eHow, About.com or any of those hit-or-miss information websites. You should follow this advice, too.
Why the Difference in Prices?
Among the reasons for varying website content prices, the key phrase is value. Can a piece of online writing prove its worth? Since websites attract visitors through a wide variety of ways (e.g., SEO, backlinks, organic searches, ads, etc.), it’s difficult to attribute a website’s success just to its content.
But conversion rates are strongly tied to content. Effective content persuades visitors to buy. Cheap content can’t convert anyone except the most highly motivated. Poor content may even drive visitors away. But exceptional content converts many visitors — and even gets others to at least inquire.
So website content has to have a return on investment that makes the investment worthwhile. This is business, after all.
When you understand the value professional, cost-effective blog and website content writers bring to your business, you’ll want to contact Ray Access to improve your online sales.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
