The Senior Market Is Exploding; Are You In?
Seniors represent about 32 percent of the American population. But they control more than 77 percent of the country’s total net worth — about $46 trillion, reports the U.S. Bureau of Labor Statistics. And this population is still growing. By 2030, more than one-third of Americans will be older than 50.
As a result of this shift in demographics, the senior care industry is struggling to keep up. With every new solution — whether it’s assisted living, group homes, stay-at-home care or some combination — new business models proliferate. But despite the honorable intention to help elders live with dignity, senior care businesses have had to fight both a negative public perception and increased competition.
New Marketing Challenges
When it comes to marketing strategies, senior care businesses can reach local markets with print and billboard advertising. But the U.S. population is on the move. Florida and Arizona are popular retirement destinations, and other areas across the South, including Western North Carolina, are rapidly gaining popularity. The point is that many moneyed retirees aren’t staying put.
Suddenly, print advertising has become ineffectual because a senior care facility can’t afford to advertise everywhere their clients are coming from. And the adult children of elders are searching for solutions the way they know: on the internet. So the senior care industry has been forced to move into the online space to compete.
Where to Turn for Assistance and Guidance
Senior care businesses need attractive websites, targeted online ads, effective landing pages and magnetic blog posts to reach their intended market. Each of these strategies require engaging content. To take advantage of the latest explosion of online opportunities, turn to Ray Access.
Ray Access helps your business grow by creating unique copy to connect with seniors and their children. You have to engage the family decision-makers and provide the compelling reasons that make your facilities stand out. That’s how you reach your intended audience and persuade them to contact you. Ray Access has the expertise and experience to create content for senior care businesses that:
- Answers questions potential clients have about elder care in general and about your facilities in particular
- Enables you to stand out as a trusted source in the industry
- Markets your services and facilities as the best solution to elder care in your location
- Connects with families who want the best reasonably-priced facilities for their aging parents
- Engenders trust in your business that you do what you say you’ll do
Understanding How Your Clients Make Important Decisions
The internet has replaced the public library for research purposes. More and more people go online to find answers and look for businesses that offer what they need. So you can bet that seniors and their caretakers are going to evaluate your website before they call. You need to make the best first impression with a modern design and relevant, clear copy.
Your prospective clients search for the breadth of services you offer. Does your website list everything you provide in an accessible and easy-to-understand way? Your website needs to describe your:
- Long-term care facilities
- In-home health care options
- Transportation services
- Local community events
- Assistive technology providers
- Elder care nutritionists
- Specialized physical therapists
- Estate and financial planners
- End-of-life advisors
Improve Your Internet Presence
When potential clients and patients find your business online, your website and your blog must tell visitors that your facilities and services are:
- Up-to-date with access to the latest technology
- Run by experienced, compassionate individuals
- Flexible enough to take care of all kinds of elders’ needs
- Taking new clients
If your website and blog show that you’re generous with your industry knowledge, you create the impression of trust, and that’s the first valuable commodity your website can deliver. Remember, your website is always on. Turn your website into a marketing engine that brings new clients to your business. It’s this second commodity that makes your website a valuable investment in your business.
How a Blog Helps Senior Care Businesses
To succeed in business, you need a website that communicates your value and your values. An effective website, therefore, needs a blog that attracts more visitors. That’s the role of a blog: your promoted articles reach out into the internet with relevant topics that your website hasn’t, or can’t, cover.
With a blog, you can explain to seniors and their caregivers everything they need to know: from the constantly changing technology and complex medical procedures to the latest social findings and innovative living solutions. With Ray Access on your team, you’ll never run out of fresh new topics. Give readers answers to questions and food for thought. They’ll remember you when they’re ready to make a decision. With great copy, your website can:
- Establish your expertise
- Educate your audience
- Share new ideas
- Take a stand on topical issues
- Promote best practices
- Clear up controversies
Online Content that’s on Target
Your website must address topics that interest elders and their caregivers. Let Ray Access transform your website into a trusted source of information that your target audience wants to share. It’s time to grab your share of the senior care market that’s trending upward everywhere, with all ages scrambling to deal with a burgeoning population with specific needs and desires.
Ray Access benefits senior care businesses with:
- A welcoming home page to let visitors know they’ve come to the right place
- Landing pages that improve your conversion rate
- Weekly blog posts that attract a larger audience
- Services pages that communicate your value clearly
- Thoroughly researched medical and psychological treatment pages
- Friendly staff profiles to encourage people to like you
- Press releases to announce new services or facilities
Be the voice of authority with regularly published content. Become the go-to player in the field of senior care, activities and interests. Create a reputation for making complicated subjects understandable. Let Ray Access take your company to the top of all senior care businesses. Contact Ray Access now for an online presence that propels your business into the future.
