Small Business Advice Archives - Ray Access: Online Content Providers Words That Empower Your Business Thu, 02 Oct 2025 17:23:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://rayaccess.com/wp-content/uploads/2020/03/cropped-favicon-32x32.png Small Business Advice Archives - Ray Access: Online Content Providers 32 32 Guard Your Business’s Greatest Asset: Yourself https://rayaccess.com/guard-your-businesss-greatest-asset-yourself/ Mon, 11 Jul 2022 20:35:00 +0000 https://rayaccess.com/?p=55488 What Is Small Business Burnout? As a small business owner, you end up juggling to keep all your balls in the air. You often have to do the work that your customers are paying you for. You have to keep your website updated (you do, don’t you?). You have to decide on how to market […]

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]]> Technology and the Gig Economy https://rayaccess.com/technology-and-the-gig-economy/ Mon, 18 Apr 2022 14:03:30 +0000 https://rayaccess.com/?p=55454 How Will Technology Impact the Gig Economy? Welcome to the future. By the year 2000, many prognosticators expected the world to have flying cars, extraterrestrial colonies and robots. All those technologies are still in development, but the internet has changed everything about daily life, from how we communicate to how we work. That technology has […]

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]]> What Good Are Newsletters for Business? https://rayaccess.com/what-good-are-newsletters-for-business/ Mon, 21 Feb 2022 22:31:24 +0000 https://rayaccess.com/?p=55412 Why Do I Need to Have a Newsletter? Many businesses, especially small businesses, may consider a newsletter to be an added expense. And it’s true: unless you have the resources in-house to produce a newsletter on a regular basis, it’s going to cost you some money. So, why should you pursue a newsletter for your […]

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]]> Is Your Message Bothersome … or Beneficial? https://rayaccess.com/is-your-message-bothersome-or-beneficial/ Mon, 24 Jan 2022 21:09:53 +0000 https://rayaccess.com/?p=55389 How Can I Tell if I’m Reaching an Audience? Most businesses know their customers. They’ve done market research, sent surveys or just talked to the clients they meet. Collecting customer data is often the first step toward creating marketing copy, website content and other outreach collateral. But even if a small business can’t afford a […]

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]]> 4 Common Marketing Issues That Businesses Face https://rayaccess.com/4-common-marketing-issues-that-businesses-face/ Sun, 09 Jan 2022 13:49:37 +0000 https://rayaccess.com/?p=55380 4 Common Marketing Issues That Businesses Face Why Is Business Marketing Important? Business marketing is one of the leading challenges for entrepreneurs. But it’s an absolutely essential skill to master if you want your company to be successful. There are approximately 30.2 million small businesses in the United States, and they’re all doing what they […]

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]]> How to Market Your Local Business Online https://rayaccess.com/how-to-market-your-local-business-online/ Mon, 15 Nov 2021 14:52:12 +0000 https://rayaccess.com/?p=55346 What Is Local Marketing? On the internet, you can find websites for international conglomerations, major online retailers and local mom-and-pop stores. Sometimes, the difference is stark, since international businesses have the resources to create a website using the latest, fanciest technology, while small local businesses are often cash-strapped. But even if you own a local […]

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]]> Simplifying Content Marketing https://rayaccess.com/simplifying-content-marketing/ Tue, 02 Nov 2021 15:42:35 +0000 https://rayaccess.com/?p=55339 What Is Content Marketing? Simply put, content marketing is using the power of your website to promote your business and gain new customers. The words you use on your website and in your social media posts comprise your content marketing strategy. This isn’t a passive endeavor; you must conduct proper keyword research to know where […]

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]]> 5 Common Mistakes in Logo Designs and How to Avoid Them https://rayaccess.com/5-common-mistakes-in-logo-designs-and-how-to-avoid-them/ Mon, 18 Oct 2021 15:11:00 +0000 https://rayaccess.com/?p=55325 Tips for Creating an Effective Company Logo Ray Access doesn’t usually comment on graphic design choices, website development details or other related topics. But the goal of this blog is to help small businesses and web agencies become more successful. To that end, this article may provide guidance for you to create your logo designs. […]

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]]> How to Write for a Persona https://rayaccess.com/how-to-write-for-a-persona/ Mon, 04 Oct 2021 22:07:47 +0000 https://rayaccess.com/?p=55315 What Is a Persona? A persona, Creating a persona is an exercise in examining and defining your audience so you better understand what they want and need, so you can tailor your message to them. You can actually create multiple personas for your business or agency if you have several different target markets. For example, […]

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]]> 5 Reasons Partnerships Can Work https://rayaccess.com/5-reasons-partnerships-can-work/ Mon, 20 Sep 2021 16:33:14 +0000 https://rayaccess.com/?p=55307 Partnerships Can Work for Your Small Business There is no such thing as a solo entrepreneur. Nobody who’s ever scaled a business from the ground up did it alone. In fact, left to themselves, they wouldn’t have a business. That’s why having a business partner is the best business idea ever. Partnerships can work, and […]

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