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4 Common Marketing Issues That Businesses Face

by | Jan 9, 2022 | Small Business Advice

4 Common Marketing Issues That Businesses Face

Business marketing is a challenge for small companies

Why Is Business Marketing Important?

Business marketing is one of the leading challenges for entrepreneurs. But it’s an absolutely essential skill to master if you want your company to be successful. There are over 30.2 million small businesses in the United States, and they’re all doing what they can to attract sales.

Obviously, not all of these businesses fall into the same niche or industry as your business, but to stand out in your industry, you can’t afford to miss any business marketing opportunities. Once you know the most common marketing mistakes business owners make, you can learn to avoid them. So this blog post reveals the four most common business marketing problems and how to solve them.

1. Low Website Traffic

Small businesses thrive online. The majority of consumers conduct research online to learn more about products and services before they make a purchase. These consumers may also be inclined to shop online because it’s faster, more convenient and less expensive.

So your business needs to have a strong online presence, which is one of the most common marketing issues. If your website fails to attract consumers, you’re not making sales. Low traffic is usually caused by an ineffective search engine optimization (SEO) strategy. To improve your SEO:

  • Register your website with Google My Business
  • Publish keyword-rich blog posts on your site
  • Invest in a link-building strategy and pay-per-click campaign
  • Click here to work with an SEO specialist who appreciates content and improves your ranking

2. Limited Awareness in Social Media

Other marketing problems involve social media. Platforms like Facebook and Instagram can be amazing for small business marketing. But the algorithms are difficult to master, which makes it a challenge to grow your social media presence. The best way to solve social media marketing issues is by investing time in each platform. Ways to do that include:

  • Post several times a week
  • Engage on the platform before and after posting
  • Use the right hashtags
  • Post engaging content
  • Use paid promotions

Taking these simple actions helps you gain more visibility online. Your efforts result in more website traffic, leads and sales. Embrace your social side.

3. A Lack of Website Conversions

Poor quality websites often lead to ineffective marketing and a severe lack of conversions. If your website isn’t turning leads into sales, you may be looking at a number of problems. Maximize the customer experience on your website by:

  • Optimizing your site for mobile devices
  • Using multiple forms of media
  • Providing valuable content
  • Ensuring your site loads quickly
  • Making your site easy to navigate

If you don’t know how to improve your website or correct these types of marketing issues yourself, work with a website design expert. A copywriting firm and even a videographer may help as well.

4. Not Knowing Your Target Market

One of the most detrimental advertising mistakes is not knowing your audience. If you don’t know your target market intimately, you can’t know how to compose a marketing message that appeals to their specific:

  • Wants
  • Needs
  • Desires

The better you know your audience, the more effectively you can craft content that attracts them to your website and social media pages. Furthermore, this content helps you define your brand in a way that makes your company, products and services more tempting to your market.

No matter where you are on the road to success, you can use these tips to overcome the four leading business marketing issues. Let Ray Access handle your content. We work closely with SEO firms, web developers and web designers to get your business more visibility … and more sales.

This was a guest blog post written by guest blogger Ester Adams.