February 29 Provides You a Rare Opportunity
Kids play leap frog, while adults take a leap of faith. And everyone gets an extra day every four years on February 29. That makes 2016 a leap year. So is this just a passing fancy in your eyes or an opportunity? We tend to believe that every extra minute counts — so leap year to us is 24 extra hours to do something extraordinary or just treat ourselves to an extra piece of pie.
To that end, we offer a list of ideas for filling that extra day with value. Below are just a few examples of how you could pass the extra time in a worthwhile fashion, followed by some suggestions for goofing off. And remember, even treating yourself to a day off has benefits that may be difficult to record but are completely relevant and perfectly appropriate.
Do One More Thing
It may be just another work day for you and your staff. Business as usual is going to be the theme for most people on Monday, February 29, 2016. But if you remember that it’s a bonus day, go ahead and:
- Write an extra blog post for your website
- Make one more sales call
- Create another graphic
- Put one more idea on the table
- Publish an extra LinkedIn post
- Give Facebook one more link to your site
- Add one more line item to your marketing budget
Very often, growth of any kind requires just one more little push, one extra day to get it all done, one more addition to your To-Do list. And February 29 is a perfect excuse to get in another swing toward your success. Make leap year count!
Take It Down Easy
If you were born on February 29, you may want to take the day off since you have to wait so long for an actual birthday. Even if it’s not your birthday, claim it. Name it and claim it to do one little extra thing just for you. For example:
- Eat ice cream, especially if you normally don’t
- Sleep in an extra day
- Play hooky to do something you’ve been putting off
- Get a massage, manicure, pedicure or spa treatment
- Buy an unneeded, but wanted item
- Throw a party, just because
- Finish reading a book or start a new one
- Go off your diet just for the day
New Year’s Resolution Boost
In actuality, February 29 comes at the perfect time to get us off our collective butts and think — think about how we’re spending our days and our energy. Time, as they say, is not a renewable resource. February typically is the time that resolutions fall by the wayside. Gym visits get off track, diets plummet and budgets snap shut.
In 2016, instead of letting your resolution to pump up your abs or your business get sidetracked, switch it up, change the record and start over. Leap into the rest of the year with the zest and enthusiasm you held on January 1. A new year, a new you and another chance to make a difference. Change the world, or change your world, and live a happy, joyous, fulfilling life — this leap year and every year.
And ladies, don’t forget to ask your guy for a date or a dance. It’s tradition.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
