Reasons to Hire a Contract Writer for Your Business
You may believe that a copywriter is only good for writing those things you don’t want to write. Running your business requires a good bit of writing, from your business plan to your promotional content. Whether you enjoy writing or not, you may feel that you can accomplish most of it yourself.
But writing for business is all about clear, concise communication. Hire a contract writer who understands the process of writing, because all types of communication take:
- Knowledge of your audience
- Clarity of thought
- Purpose and goals
- Command of the language
And good communication, including writing, takes time and effort to get right. If you’re a busy business owner, carving out time to write can be as difficult as finding time to market your business. If you’re an agency owner, you have people to manage, clients to keep happy, finances to juggle and technology to stay on top of. Do you really have time to write? If not, hire a contract writer.
How Can a Writer Help You?
There are at least 10 things a writer can do for you, thereby lightening your load and improving your results. Some are obvious, but others you may not have considered. Hire a contract writer to:
- Write or maintain your website content. Every time you change your website, whether you add a page or change the content, you force the search engines to re-index your site, which keeps them engaged with your site. Search engines don’t like stagnant sites.
- Create and update your blog. A blog on your website provides tips and insight into your business and industry. Add value to your website and keep your audience coming back with an active blog. You can also post your blog on your social media platforms for a greater reach.
- Develop and run your newsletter. Weekly or monthly, you can share news and offer deals to those insiders who’ve given you their email address. They’re your most appreciative audience. Stay top-of-mind with a regular newsletter.
- Announce your news. Press releases to the local or national media can have many positive outcomes, from a link to your website to public attention for your business. But you have to ensure that your announcement is crafted to attract the kind of attention the media wants and can use.
- Plan your future. If you’re active online, you need someone to create an editorial calendar to stay on top of your publication plans. That task includes planning out the topics to write about to control your narrative. Contract writers like those at Ray Access are creative types who always come up with fresh ideas.
- Write your bios. Your company may change personnel from time to time. When that happens, you can keep your marketing collateral and your website up-to-date with new bios of your team. The same is true when you or someone on your team achieve new degrees or specialty training.
- Record your internal procedures. Your policy documentation, procedure guides, business plans, operations manuals — basically, any documentation you need to run your business more efficiently — lies directly in the wheelhouse of a professional business writer. With a nondisclosure agreement, you can hire a contract writer to complete them, worry-free.
- Develop important white papers. Whether you want to state your company’s position on an industry issue or use an informative paper to lure customers into your circle, a white paper has many uses to your business. You can also send your white papers to industry magazines; they’re always looking for interesting articles.
- Write eBooks. Like white papers, eBooks have many uses. They’re a great way to attract new customers. You have to provide useful information to gain the trust of the public. eBooks present the perfect opportunity to do just that.
- Edit existing documentation. You can hire a contract writer to review all your existing company papers to make them easier to read, understand and follow. Editing is a specialized skill that makes every piece of writing better — more targeted, more effective and more widely read.
If you’re writing to communicate to your customers, your team or the media, rely on a proven expert. Contract writers do more than write business letters, proposals or articles. They can shape your company and define your purpose. Don’t hesitate to hire a contract writer to help your business get to the next level.
If you’re a content writer and you’re reading this, you can check out freelance job offers on Jooble.org. Otherwise, contact Ray Access for writing services, and you can put your own name on every article as the author, since we produce work-for-hire.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
