Content Marketing Archives - Ray Access: Online Content Providers Words That Empower Your Business Sat, 22 Mar 2025 15:30:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://rayaccess.com/wp-content/uploads/2020/03/cropped-favicon-32x32.png Content Marketing Archives - Ray Access: Online Content Providers 32 32 4 Questions to Ask Potential Content Writers https://rayaccess.com/4-questions-to-ask-potential-content-writers/ Mon, 04 Apr 2022 16:20:55 +0000 https://rayaccess.com/?p=55438 Why Do I Need a Content Writer? No, this isn’t one of the four questions. But you need a content writer — or even better, a content-writing agency like Ray Access — if you don’t have an in-house writer. Every business owner today needs copy to remain competitive. Without an active website, customers can’t find […]

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]]> What Is Social Proof? https://rayaccess.com/what-is-social-proof-concept/ Mon, 05 Oct 2020 23:32:17 +0000 https://rayaccess.com/?p=54518 How Does the Social Proof Concept Generate Leads? When you’re shopping for a product or service, notice what sways you about a particular brand or company. There are many factors that go into making a decision to buy, rent or lease. Some factors are intentional, but others are instinctual. When making a purchasing decision, ask […]

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]]> Help Your Content Marketing Efforts Pay Off https://rayaccess.com/help-your-content-marketing-efforts-pay-off/ Tue, 14 Jul 2020 20:22:48 +0000 https://rayaccess.com/?p=54423 Use Promotion and a Newsletter to Build Credibility Whether you write your blog daily, weekly or monthly, you don’t want to waste your efforts. Even if you hire a service like Ray Access to write or edit your blog posts, they won’t do you any good unless they’re read. Unread blogs — especially when they’re […]

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]]> Why It’s a Good Time to Maintain Your Online Marketing Efforts https://rayaccess.com/good-time-to-maintain-your-online-marketing-efforts/ Thu, 26 Mar 2020 19:28:57 +0000 https://rayaccess.com/?p=6358 Even If No One’s Buying Right Now, They Will Soon During the coronavirus pandemic, whole cities, states and nations are on lockdown. The United States economy is expected to shrink by as much as 30 percent. Unemployment is reaching record highs. Some states have canceled the school year. Even the Olympics has been postponed for […]

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]]> How Visible Is Your Business? https://rayaccess.com/how-visible-business/ Mon, 16 Sep 2019 16:41:29 +0000 https://rayaccess.com/?p=6095 Build a Visible Business Offline and Online Think of Times Square and all those gaudy billboards vying for your attention. Which ones do you notice? Which ones do you look at first? Which ones stay with you longer than 30 seconds? Each of these questions is flippant, since we don’t really care what your answer […]

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]]> How to Get Your Press Release Noticed https://rayaccess.com/get-your-press-release-noticed/ Tue, 21 May 2019 06:48:56 +0000 https://rayaccess.com/?p=5911 Smart Tips for Sending Out Your Press Release The big day is coming: you’re finally ready for your grand opening! Or the founder of your company who’s lasted 44 years is retiring. Or you’re holding the biggest blow-out sale in your company’s history. Or you’re hosting a gala in support of a local charity. All […]

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]]> Tell Your Story to Sell Your Wares https://rayaccess.com/content-marketing-and-storytelling/ Tue, 30 Apr 2019 00:48:55 +0000 https://rayaccess.com/?p=5883 Content Marketing and Storytelling in Business Let me tell you a story. It’s a love story, in a way. Boy meets girl. There’s passion, perseverance, even a few twists and turns. It has a happy ending. It’s our story, the story of Ray Access. It’s the convergence of content marketing and storytelling. When Mark Bloom […]

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]]> How to Get Your Blog Published https://rayaccess.com/how-to-get-your-blog-published/ Tue, 18 Dec 2018 08:19:54 +0000 https://rayaccess.com/?p=5595 How to Increase Your Reputation and Your SEO The term “blog” has expanded right along with the technology that gave it birth. Once upon a time, a blog was just a rambling of your thoughts as in an electronic diary or a vehicle to dispatch coupons and deals via newly sprouted social media channels. Today, […]

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]]> Content Marketing and SEO in the Real World https://rayaccess.com/content-marketing-and-seo-in-the-real-world/ Tue, 30 Oct 2018 00:29:46 +0000 https://rayaccess.com/?p=5523 How Can Content Marketing and SEO Co-Exist? Here’s a true story, brought to us — and now to you — by one of our new clients. We won’t mention any names to protect everyone’s privacy. Since the story relates to all businesses, our client’s industry, location and size don’t even matter. Every business needs to […]

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]]> The Difference Between On-Site Blog Content and Off-Site Content https://rayaccess.com/the-difference-between-on-site-blog-content-and-off-site-content/ Tue, 23 Oct 2018 01:39:05 +0000 https://rayaccess.com/?p=5508 For SEO, Use Both On-Site and Off-Site Content Effective content creation for both on-site and off-site platforms has never been more important to the performance of your SEO campaign. The right content delivered at the right time in the right way can make all the difference to your bottom line. But the question is: are […]

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