Even If No One’s Buying Right Now, They Will Soon

During the coronavirus pandemic, whole cities, states and nations are on lockdown. The United States economy is expected to shrink by as much as 30 percent. Unemployment is reaching record highs. Some states have canceled the school year. Even the Olympics has been postponed for a year. And as bad as things are now, they’re likely to get even worse.

And there’s no end in sight. In Asia, where the number of new infections has zeroed out, leaders have decided to relax restrictions. And no sooner has the population breathed a collective sigh of relief and ventured outside, free for the first time in two months, and infections started to rise again. The point isn’t to scare you, but that no one knows when this crisis may end.

So Why Do Any Online Marketing?

If no one is buying anything besides toilet paper and groceries, why do you need to market your business? If you don’t produce essential goods or services, your business likely is struggling to survive. Maybe you’ve had to furlough or lay off employees. Perhaps you’ve shut down operations. Online marketing efforts may seem fruitless during all this.

While it’s true the economy has ground to a crawl, opportunities for improving your business still exist. By keeping your brand relevant to your customers, you’ll be in a better position to return to your previous level of business once the coronavirus pandemic settles into the rearview mirror, whenever that may be. And you don’t have to spend lots of money to launch an online marketing campaign. In fact, online marketing is one of the least expensive and most effective marketing techniques available!

Actions to Consider for Your Business

Your business, like any relationship, requires nurturing. Although you work hard to make your business relevant to your customer base, you also have to keep your company name on the top of their minds. Assuming you want your business to continue post-COVID-19, you can get a head start doing that by:

• Redesigning your site, especially if you haven’t touched it in the past three years
• Revamping your website content to reflect the new reality or better express your value proposition
• Beginning or restarting your blog to share insights, tips and advice with your customers and potential customers
• Sending out a monthly newsletter to your contact list
• Revisiting your business plan to adapt to these changing times

Once the coronavirus pandemic subsides, people will be looking around for the things they need and want. After people go back to work, they’ll want life to go back to some semblance of normal. Certain aspects of everyday life are likely to be altered forever, though. Shopping online may not fall off, even as local shops reopen. Now that consumers have experienced the ease of shopping online, they’ll likely continue the practice.

Maintain or Improve Your Online Business Presence

Online marketing is simpler and more effective than advertising on television, radio, newspapers and even billboards. It’s also less expensive. You can easily spend five figures on a new website, but it costs a fraction of that to refresh the content on your site, which works equally well for visitors and search engines. And while you can spend thousands on advertising, you can get a blog post every week for as little as $475 a month.

Hire Ray Access to research, write and edit the content that empowers your business. If you spend any money on your business during the coronavirus crisis, spend it on online marketing. That’s where the world is migrating to buy the things they need, to learn new things and stay informed. That’s where they’ll stay even after the pandemic. That’s where your customers will be looking for you.

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.