Content Marketing and Storytelling in Business
Let me tell you a story. It’s a love story, in a way. Boy meets girl. There’s passion, perseverance, even a few twists and turns. It has a happy ending. It’s our story, the story of Ray Access. It’s the convergence of content marketing and storytelling.
When Mark Bloom met Linda Ray, the idea of drawing people to look at your website was new. As writers, they saw the possibilities. As they browsed the internet, they saw the need. By the time they formed Ray Access, they had developed a passion for useful content and websites that actually added value to the world.
Blogging for a Better World
At first, they advertised themselves as business bloggers. Blogging adds volume to a website while providing a platform to share:
- Tips and tricks about a business
- Insider information about an industry
- How-to instructions to help businesses help themselves
- Content targeted specifically to a segment of their market
- Links to great information others are putting out
- Opinions about related topics
This reflects the purpose of content marketing and storytelling adds value to each of these areas. Good writing — content that connects with an audience quickly and communicates its message effectively — is what people online look for. Making it personal helps an article to connect to its readers. And that’s exactly what Ray Access did in its early years.
An Evolution in Content Marketing
But the world doesn’t stay the same; it continues to evolve, sometimes sweeping the rug out from under your best-laid plans. And that’s what happened to Ray Access. Despite a dearth of quality blogs, businesses weren’t clamoring for them in large enough numbers. The entire business model, the foundation of Ray Access, was in danger of crumbling, leaving Mark and Linda in tight spot.
Should they widen their marketing? Seek new avenues to draw new clients? All options were on the table. Just as prospects looked their grimmest, opportunity struck. It was a quirky circumstance, an unforeseen happenstance. Once of their existing clients asked if they do website content.
“Of Course We Write Website Content!”
You have to remember, those were trying times. The business was struggling. Both Mark and Linda questioned the earlier passion for their craft. They didn’t get to say “No” often at all. But website content has a different purpose from blog posts. Blog posts are all content marketing and storytelling. Website content has to convert visitors into customers. It has to persuade people to contact and order products and services.
The two writers dove into the effort to learn the nuances between blog posts and website content. Their passion for their work was rekindled. The business was saved.
And They Lived Happily Ever After?
Well, not exactly. As every small business owner understands, running a business takes hard work and luck. But the happy ending (for now) is that the business is still going and still growing. Mark and Linda are still together, partners in a business that is a product of their passion for writing and their belief in a better, more effective internet.
Now you know a little bit more about Ray Access. You know Mark and Linda better, and you know what drives them in their day-to-day work. Content marketing and storytelling do come together to serve a higher purpose. Take advantage of both by contacting Ray Access to let us provide you with that content magic to help you better connect with your audience.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.