How Content Writing Is Done

Mark Bloom

5 years ago

If You Want to Know How We Learn an Industry

Ray Access employs generalists who can write on almost any topic. In that sense, we don’t specialize in any particular topic; we specialize in quality. So how is it possible for generalists to write anything meaningful about a specific business — especially without a face-to-face meeting or a tour?

This question extends into the universe of all content writers. How content writing is done by professionals seems like a mystery to many business owners. After all, the writers initially know very little about a client business. Since the client knows her business and its audience best, shouldn’t she write the content for a new website or blog? It only makes sense.

Why Hire Professional Content Writers?

The truth is that business owners are busy people. For small businesses, the owners have to wear many hats and prioritize their work. There’s no such thing as downtime. And their employees, if they have any, have many things to do too. There’s usually no one at the business sitting around waiting to write website copy. Additionally, no one at the business knows how content writing is done. What you end up with may be unusable.

That’s the advantage of hiring professional content writers. Not only do we know how content writing is done, but we know what website visitors look for and expect. Professionals write to the visitors and for the visitors. It’s the visitors they must please, not the business owners. That background and philosophy in how content writing is done separates an OK website from one that shines a light into the darkness of the internet.

So How Does It Work?

The content writers at Ray Access — as well as other content writing companies — know how to research. And thanks to the internet, there is a veritable encyclopedia at their fingertips. Unlike an encyclopedia, though, the internet isn’t comprised entirely of reputable sources of information. In that sense, the internet’s like a gossip columnist: not all of it is trustworthy.

But when you know where and how to look, you can find the most authoritative information available, up to the latest minute, if that’s what you need. It’s not fake news or amateur journalism. We find the facts about an industry from highly respected sources, and then we use that information to craft compelling website content. That’s how good content writing is done.

Tips for How Content Writing Is Done

When you hire Ray Access, we don’t have to know everything about your business to put together compelling website content. The information we need includes:

Your goals for the website
What your company sells — your products or services
What makes your business special, your competitive advantages
Whom you’re targeting and where they are: either in one geographic location or one industry niche, for example
A list of the website pages you want
What keywords you’re targeting
The page length you’re considering — the longer the page, the more search engines love it
A little bit of your background and passion — what you bring to your business

But we don’t have to know everything — or anywhere near as much as you know — about your business to write your website. Remember that we’re not writing for you, but for your audience. The information we don’t need includes:

Your manufacturing process, unless it’s part of what sets you apart
Whether you work from home
What your profit margins are
Your complete bio
Your age, religion, gender, sexual preference, political leanings or the plans for your vacation

Ray Access Writes about Almost Anything!

In other words, we need some information about your particular business, but we can (and do) the research on your industry to get the broader picture. Every industry, from accounting to ziplining, has authoritative sources of information online. That’s where we go to learn. That’s what we use to inform your readers about your business.

As a result of this process, Ray Access has completed websites for many different industries, and this isn’t even a complete list. Click the link to be taken to an example:

When you want to know how content writing is done, ask the experts at Ray Access. We can write your website for affordable rates and within a finite timeline. Don’t draw out or delay your project because of the content. Hire the professionals who know how to get it done!

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.