Start Writing Your Blog Now and Keep It Going
A business blog contributes to the ROI of your website.
Just as every business eventually realized it needed a website, more and more businesses are coming to the conclusion that they need blogs. An effective blog drives more traffic to the website, thus generating quality leads and phone calls. A business blog that uses keywords correctly can even raise the search engine ranking for the entire site.
It’s never too late to start a blog for your business website. It can start delivering ROI within months of your first published blog post, which — in our age of instant gratification — may seem like forever. But the more frequently you blog, the faster you’ll see the results. And the earlier you begin, the sooner your work will pay off.
Start with the Basics
Once you commit to your business blog, brainstorm a list of topics. Make sure you have enough quality ideas to get you through at least three months. And plan to brainstorm more every three months. Put it on your calendar.
At Ray Access, we recommend starting a new business blog with three blog posts. No one wants to visit a blog on a website and see a single entry. Start with three, and it looks like you’re serious about it. Write a short “Welcome to Our Blog” post that describes your blog’s benefits to the reader. Then pick two topics that excite you. Write them and publish them all at the same time. Congratulations, you have a blog!
Maintaining Your Business Blog
If you’ve decided to blog weekly (or even more frequently), you may already feel the pressure building to write. But here’s the trick: you don’t have to spend time writing every week. Follow Ray Access’s example and spend a weekend writing all the blog posts you need for the following month. Then the articles are sitting there waiting for you to publish them.
When you brainstorm once a quarter, select not only the blog topics to write, but also the order in which to write them. Pick a day of the week as your publication day and make sure you have a topic for every one of those days during the three-month period. Then you can develop a publication schedule so you know when to “turn on” each blog post.
Don’t Forget to Edit
An editor not only catches typos and repairs grammar, but a good editor can make sure the blog post is on target and effectively communicates your intent. Every one of the blog posts Ray Access produces, whether for our clients or for our own website, is thoroughly edited. Please do the same for yours.
- And if you need help writing your blog, even temporarily,
Ray Access writes blog posts. - If you need help editing your blog,
Ray Access provides professional editing services. - Even if you need help developing blog topics,
Ray Access can help.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
