Ray Access Works with You to Write Blog Posts
A common question we get asked is: “How do you go about writing blog posts for a new client?” Before we answer this very good question, let us provide some context.
What’s a Blog?
Blogs — originally called “weblogs” — began in the late 1990s as online diaries. Individuals wrote about their thoughts or experiences. They may have followed a theme or written free-style.
What made blogs different was that they were available to anyone through the Internet. In other words, these diary entries were public. Public and personal.
Business Blogs Arrive
So when business blogs eventually appeared, they had to go through several transmutations. What could a business say in a blog that would remotely seem personal? Businesses initially struggled with that question.
Business blogs matured into vehicles for outreach, consumer education, and industry insight. If they are well written and useful, these blogs reflect the personality of the company. They offer value and provide a place for interaction with some company personnel.
Today, a good business blog attracts search engines and potential customers alike while cementing the company’s authority in its given field. A useful blog benefits the company’s bottom line.
How We Work
So how does a third party, like Ray Access, even attempt to write blog posts for a company? What can a business owner expect from the process?
When we are hired to write a series of blog posts, we meet with company representatives to discover their target audience and dig into their field of expertise. Then we brainstorm a list of possible blog titles or topics. We present this to our client, who approves or selects enough to get us started. The company may also add to the list.
From there, it’s a straightforward process of research, writing, and editing. The first blog post we prepare requires a bit of back-and-forth with our client to refine the tone and the language, but we always present drafts well in advance of our deadlines for just this sort of issue.
Extra Credit
Once our client accepts the blog post, it is usually the company’s responsibility to publish it. Then the cycle repeats itself, getting faster and faster with each iteration. When we run out of approved topics, we brainstorm another list. We will never run out of ideas. Never.
Now that you know how we work, try us out! We’ll even provide an estimate to write your business blog.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
