Get Plastic Surgery Content that Attracts Clients
Plastic surgery has become more and more popular in recent years, as the procedures have become safer and less expensive. Today, more and more practitioners are entering the field to keep up with the growing demand. And it’s not just for the vain: plastic surgery can be medically necessary. In other words, it’s a legitimate medical practice that also improves people’s appearance.
Plastic surgery is a profession that requires a medical degree as a starting point. Additional years of education and training are required before a doctor can practice plastic surgery. Plastic surgeons are medical doctors (MDs) or doctors of osteopathy (DOs). The best ones also claim the title FACS or Fellow of the American College of Surgeons.
While every medical practice benefits from comprehensive and engaging content on their websites and social media, it’s especially critical for plastic surgeons. Presented here are the top four reasons why plastic surgery content matters.
1. Stay in Front of an Increasingly Competitive Marketplace
Most businesses face competition, but plastic surgery practices present a special case. Often, you can find more than one practicing plastic surgeon or medical aesthetician in nearly every mid-sized population center. But there are actually far fewer of them than there are other medical practitioners. For example, in the United States, there are:
- 1.1 million doctors
- More than 550,000 mental health therapists
- Almost 210,000 physical therapists
- 200,000 dentists
- 44,000 chiropractors
- 41,000 optometrists
- 28,000 psychiatrists
- 18,000 surgeons
- But fewer than 7,500 plastic surgeons
In an increasingly competitive marketplace, plastic surgeons must have a strong presence, both online and offline. Potential patients search online for a “plastic surgery practice near me” more often than not. Practices need to be visible online, and that’s what quality plastic surgery content can accomplish.
2. Persuade Your Audience to Trust You
According to the American Society of Plastic Surgeons, seven of every 10 reviews of plastic surgery practices are positive. But that means three are not. To compensate for negative perceptions of plastic surgeons, you need a website that generates trust. And that’s what plastic surgery content from Ray Access does.
With the right plastic surgery content about the cosmetic issues you address and the procedures you perform — and the realistic risks involved — you can gain a following as a reputable doctor. Your website can’t promise the moon; it has to respect each individual patient’s case. Yet your site has to encourage visitors to contact you. Good quality content straddles that fine line.
3. Other Practices Have Already Jumped on Board
We’d bet that some of your competitors are already jumping into the online marketing arena to advertise their services. If you’re not online, touting your services and results, you’re falling behind. If you don’t stay current, you risk losing business simply because your website is dated or stilted.
The Ray Access principals have experience writing for plastic surgery practices. They understand what your potential patients are seeking. Let them address these points on your website to attract more paying customers.
4. Plastic Surgery Content Makes a Difference
When your website content connects with potential patients, you create a bond that matters. Delivering insight and honesty about your services makes you a trustworthy, likable source of information. When visitors are eventually ready to talk to a professional about their cosmetic goals, your practice is top of mind.
Creating quality plastic surgery content and gaining new patients isn’t a one-to-one correlation. The process takes time to work. You bolster good website content with consistent blog posts and even email newsletters that keep your practice name in front of potential new patients and keep repeat clients coming back.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.
