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Website Hosting Basics

The Hosting You Choose Affects Your Website

Your company website provides not only a virtual storefront or salesperson all day, every day, but it also sets the tone for your online presence. Sure, social media campaigns help spread your gospel and online ads promote your goods and services, but all those posts and clicks ideally link back to your website, where website hosting basics come into play.

Your website is the base of operations for your business on the internet. Optimizing your website means keeping it responsive, mobile-friendly, up-to-date and welcoming. The more accurately your site hits each of these targets, the more likely your company is to benefit from your online presence. The best websites actually make money for their companies by generating leads that turn into customers.

What Your Website Needs

Every website requires three things to operate efficiently:

  1. Your unique content
  2. A unique website domain name
  3. A stable website host

Your content is how you connect to your visitors. It includes the words, the illustrations and the links that tie all your pages together. Without effective content, your website is nothing but an empty shell. You can either craft your content yourself or hire a team of writing professionals to write it.

Finding a domain name may be the easiest of the three steps, but it’s no less important. Imagine if Coca Cola had called its website carbonatedsugar.com instead of coca-cola.com. It would likely have been much less effective. A domain name can make the difference between memorable and forgettable.

Finally, for website hosting basics, a website host is the company that houses your website files and makes them available to everyone on the internet. You can spend thousands of dollars on designing and developing your website, but if you opt to go with the absolute least expensive host, you’re limiting how effective your website can be.

The Skinny on Website Hosting Basics

To get the best deal and the best results from your website hosting company, it helps to know what to look for. The features that matter most depend on your specific needs, but common things to inquire about include:

All Website Hosting Is Not the Same

Website hosting basics include learning how each company differs. When you know what to ask, you not only get the best deal, you get the best service. It’s your business. Make sure you get:


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.

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