Your Website Should Be Increasing Your Sales

Now that every business has a website, the competition for attention has become fierce. You’ve likely invested time and money (and sometimes a lot of both) into developing your website. Now you want to know if it measures up.

It’s easy to count the sales that come directly from your website, but it’s more difficult to know if your site is aiding those sales or hindering more sales. Unless you’re willing to pay big bucks to an SEO firm to track traffic and conversions — which is a good idea if you can afford it — there used to be few alternatives. Until now.

Website Assessments Provide Perspective

Ray Access has begun offering a new service called “website assessments.” What that means is that we bring our expertise about effective website content, our knowledge about seamless website navigation and our wisdom of a website’s purpose to bear on your site. We pour through your site, page by page, to develop a report that analyzes just how effective your website is to a first-time visitor.

We’ve done many of these website assessments. Every one of the assessments was received with gratitude and accolades. One of our clients, Kudzu Branding, had this to say: “Thank you for your great feedback and comments on our website. I found them extremely useful. We are having a team meeting on Monday to discuss how we can implement some of your ideas.”

How It Works

We look for language issues, like whether the content needs editing to more concisely hit your message. That’s a given, since we’re writers practiced in the art of developing website content. But we do more than that.

We look at a lot of websites. Every day, we are either writing website content or doing research for the blogs we write. As a result, we understand what websites are supposed to do and how they should ideally function. For example, your website should not be a sales pitch. Yes, you want to announce your company online. Yes, you want to claim your competitive advantage. Yes, you want visitors to choose your business. But if you hammer the sales pitch over and over, you will drive business away.

Your website should answer questions and help people. Your website should build trust and start a relationship. Anything less is a wasted opportunity.

For your website assessment, we will review your site, page by page, looking for what works and what can be improved. We will write it all down in a report and deliver it to you. All for one low price, based on the size of your website. What you do with the report is up to you. Often, we can help with an edit or a rewrite, but you’re under no obligation to hire us. A website assessment is a standalone service that we’re happy to provide.

It’s Time for Your Website Assessment

No one uses the Yellow Pages anymore; everyone is online and on the go. Search engines keep changing their formulas. A website design has about a five-year lifespan. Past its freshness date, it begins to look staid and dated. So before you begin a project to update your site, call us for a website assessment.

We can tell you where specifically your site needs improving. We can tell you what a first-time visitor sees when he arrives at your website. And we can advise you on ways to keep that visitor from leaving. The metrics show that the longer a visitor stays on your site, the better the chance that he will become a customer.

And that’s exactly what your website should do: build relationships to the point that visitors want to do business with you. And that’s exactly what a website assessment from Ray Access can help your website accomplish. Schedule your website assessment today.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.