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How to Protect Your Business’ Good Name

Recently, we came across a blog post by Rich Gorman on Tamar Weinberg’s blog, and we thought it an apt topic to share with you. Ray Access is a content provider. As such, we encourage our clients to post new content on their websites no less frequently than every week. This influx of fresh, relevant content attracts visitors, establishes your authority, and (as a cool consequence) improves the page rank of your website.

So, we are involved in the world of SEO (search engine optimization) only in a tangential way. We don’t claim to be SEO experts, although we are involved in improving a website’s SEO through our work. We like to keep abreast of the industry, though, which means we do a lot of reading.

Ray Access does a lot of reading to keep up

In Gorman’s article, he writes about what to do when your website or your company is fairly or unfairly given a poor online review. Just as your blog posts are always available and never go out of print, so a bad review is potentially always available. As Gorman says:

“A sterling reputation is worth its weight in gold — figuratively speaking, of course. That’s why businesses work for years, sometimes even decades, to earn the public’s trust, and to gain as much consumer goodwill as possible. In this Digital Age, however, all of that hard work can be undone in an instant. It just takes one bad review.”

So what can you do? Gorman frames the issue:

“The obvious question, then, is how you can defend yourself. It goes without saying that you can’t exactly coerce people into giving you positive reviews, and you can’t get people to stop leaving reviews altogether. A bad review could appear at any moment; there’s nothing you can do to prevent it, or to erase it. What you can do is ensure that it’s never seen by anyone.”

In other words, if you post content that floods the search engines, that comment is liable to end up on Page 4 of the search results, where almost no one will find it. That’s where we come in. Ray Access provides content — whether you need it fast to defend your company’s reputation or whether you are just starting to build your brand. A continual flow of useful content works for you on many levels.

Click here for the complete article or go to: www.techipedia.com/2012/bad-reviews/.


Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.