How to Master the Art of the Article Opening
Two of the most common openings we see for blogs, newsletters and marketing blurbs are:
“Well, here it is summer again and the kids are calling to come out and play, but we’ve got work to do…”
And
“I can’t believe it’s summer again and time for my next newsletter…”
Beginning an article is one of the most difficult aspects for unprofessional writers. Once they get started, however, the words seem to flow a little more seamlessly, and they can get to the point. Unfortunately, by then, many if not most of their likely readers (except for friends and relatives) have moved on to something … anything … better.
When Linda started on her first newspaper gig, her editor almost always cut the first line of her submissions. That first line tended to be mundane and uninformed (like the sentences above) or were filled with words she’d fallen in love with. (Don’t worry; she’s learned her lesson.)
Putting words on paper is one way to start a writing project — a task many people we know dread as much as public speaking. So take a page from Linda’s editor and start writing however you can, but then cut the first sentence or two. You’ll probably find the meat of your topic by the third sentence.
Write the Way You Talk
The next tip is to quit trying to impress your readers with your three- and four-syllable words, unless they’re college professors, medical doctors, or simple politicians. Do you normally talk that way? Probably not. Write like you talk and you’ll find the process so much easier. And your audience will find your writing so much easier to read.
You can get your message across without torturing your readers. If you have important information to impart, the last thing you should do is write really, really long sentences that cause readers to stop and ponder your meaning. Write crisp, clear sentences. Help your readers understand, especially if you’re writing an online article.
In the long run, through many trials and errors, even after overcoming my fear of not being good enough and trying to get it right the first time, trying to make it perfect and then even when I try, it seems I don’t get anywhere quickly, then I begin to feel like I can write a sentence that makes sense, especially when the words just don’t seem to come very easily and I understand how writers feel when they are blocked and can’t write anything. That’s hard.”
Ugh. Even though you may find this kind of run-on sentence in a daily newspaper or so-called professional magazine — don’t do it yourself. It may be counter-intuitive, but it’s much more difficult to make information clear and concise than to run on forever. Bite-size information is more palatable. Just like a good meal, you don’t swallow the whole thing in one gulp. You take your time and savor each bite. Let your writing be that way. Your readers will appreciate your brevity.
We Are Writing Pros
For professionals like us here at Ray Access, writing is an art, a skill and a talent. It’s our passion. We sit down at the keyboard and don’t stop until we’ve produced a great article anyone can read and understand. The writing task that you might agonize over, we long for. The words that you struggle to put down on paper, we can twirl and twist and type out with flair.
Our best writing tip? Either brush up on those dormant writing skills so you can compose straight, clean prose … or let us help you get it right. Words matter, whether you’re writing an online blog or marketing brochure. Don’t lose your audience before the final period.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.