What a Video on Your Website Can Accomplish
Believe it or not — and this is a big admission from a couple of writer/editors — not everyone loves to read. Online, these preferences are exacerbated. So, let us present our three reasons to have a website video:
1. People Don’t Read Online
Many Internet users scan the websites they visit, hoping to find the content or information they’re seeking. Very few actually read the words you’ve so carefully crafted on your home page. That’s why it’s important to include headings and subheadings: they help direct visitors (not readers) to the key information you have to share.
A video allows people to sit back and watch instead of leaning forward to read. A video presents information, instead of forcing a visitor to find it. A website video can connect with more potential customers than a page of text.
2. People Don’t Learn the Same Way
People have different preferences, which are innate to them and colors the way they learn. Some are listeners. Some are more visually oriented. Others learn by feeling as they go. Not everyone enjoys dissecting the words to find the true meaning of your message.
A video can connect with those people who are visual learners. Auditory and visual learners are drawn to video more than to text. A well-done video also can touch a viewer on an emotional level, too. All these advantages can make video a more compelling presentation than a page of text.
3. People Love to Watch Videos
Many people would rather watch a video than read a page of text. A video can be more entertaining, but it can also get a message across quickly and effectively. A website video also keeps a visitor on your site longer, and if it’s good, encourages the visitor to explore the rest of your site. A video is an ideal complement to solid writing that engages the readers.
A video appeals to Internet users looking to be entertained while they get their information. If you want to tell your story, get your message across, or increase sales, you should consider what a video will do for your website … and your business.
We Do Website Videos
Luckily, Ray Access can help. We can produce a website video for you that helps you realize your goals. Attract a bigger audience. Improve your website page rank. Sell your product or service. We can help you to creatively reach out. Watch a sample of our work and imagine the possibilities:
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Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.