Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Guard Your Business’s Greatest Asset: Yourself
What Is Small Business Burnout? As a small business owner, you end up juggling to keep all your balls in the air. You often have to do the work that your customers are paying you for. You have to keep your website updated (you do, don’t you?). You have to decide on...
How to Write to Sell
What’s the Purpose of Online Content? Companies don’t create online content — for their website, blog, newsletter or social media — because they like doing it. No business owner likes to write content for the sake of publishing it. Businesses write to sell their...
4 Reasons Businesses Hire Third-Party Writers
Why Hire Contract Writers for Your Business? Small to mid-sized businesses and online agencies — website developers, web designers and SEO firms, for example — often seek to outsource the tasks that they themselves can’t do or don’t have the time to do. Providing or...
Where Do Blog Ideas Come From?
How Do I Keep My Blog Fresh and Pertinent? For some, the answer to this question is as difficult to answer as responding to a 6-year-old asking: “Where do babies come from mommy?” You kind of know, but can’t really explain it in words that your toddler understands....
Technology and the Gig Economy
How Will Technology Impact the Gig Economy? Welcome to the future. By the year 2000, many prognosticators expected the world to have flying cars, extraterrestrial colonies and robots. All those technologies are still in development, but the internet has changed...
4 Questions to Ask Potential Content Writers
Why Do I Need a Content Writer? No, this isn’t one of the four questions. But you need a content writer — or even better, a content-writing agency like Ray Access — if you don’t have an in-house writer. Every business owner today needs copy to remain competitive....
Do Your Website Visitors Buy or Bounce?
What’s a Bounce? Before you can discover whether your website visitors buy or bounce, you have to know what a bounce is. In terms of SEO and search engines, a bounce is what happens when: A person types a question, term or phrase into a search engine, like...
What Good Are Newsletters for Business?
Why Do I Need to Have a Newsletter? Many businesses, especially small businesses, may consider a newsletter to be an added expense. And it’s true: unless you have the resources in-house to produce a newsletter on a regular basis, it’s going to cost you some money. So,...
Keep Your Hands to Yourself!
How Online Plagiarism Ruins Your Reputation Some years ago, we had a client who had an enormous, in-depth website. It was a medical practice that provided readers with a page for every possible condition they treated, as well as a page for each of the treatments and...
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