Great Tips from a Content Writer’s Perspective

At Ray Access, we constantly tell our clients and our prospective clients:

“Your website should be making you money,
not costing you money.”

Most businesses, with the exception of ecommerce sites, likely view their website presence as an expense. It’s no wonder:

• Hiring staff (inside your firm or on contract) to manage and update your website can be costly every month.
• Search engine optimization (SEO) and other online marketing efforts also take away from your profits.
• Even hiring a reputable firm like ours to write your weekly blogs may feel prohibitive and too much of a cut on your bottom line.

What’s the point of these expenses if your site isn’t generating any income? You need staff to keep it fresh and SEO services to drive qualified traffic to it. But if none of those visitors are contacting you, you’re paying for eyeballs instead of wallets. You get more leads from your website when it appeals to those who land there. That is, after all, what your website is supposed to do!

Get More Leads from Your Website!

It doesn’t matter how many people view your website if it doesn’t generate any leads for your business from those visitors. And that’s where your site design and content play key roles. A persuasive design and engaging content that connects to your target audience can make the difference in convincing visitors to contact you for your products or services.

“If you’re ignoring your website,
your website is likely ignoring you.”

Websites, like most other marketing strategies, need to be constantly reviewed, tweaked and updated. Keep doing whatever seems to be working. Stop doing whatever’s not working and start doing something new. There are many ways to get more leads from your website, but it takes attention — either yours or someone else’s.

Tips from Professional Content Writers

To get more leads from your website, take heed of three common-sense tips:

1. Direct your visitors to the information they’re seeking. This may seem easy at first glance, especially if your target market is singular and very well-defined. But many businesses (like ours) have multiple target markets. Use your website design to provide cues for specific audiences. Make it easy for them to find what they’re looking for, whether it’s information about your pricing, your industry or your business. Put your contact information on every web page. And finally, have the information they need to make a qualified decision available (and visible) on the page. Give them what they need, tell them why it’s important and point them to the solution.
    
2. Make your message feel urgent. People naturally react to things that need immediate attention. Your message has to convey how important it is that your visitors act now. Now! Put time-sensitive material on the page. Explain why it can cost more (in time, consequences or money) if they delay. The more urgency you add to your messaging, the more likely your visitors will act — whether it’s to contact you, fill out a form or download a white paper. Give them a reason to contact you, and they are more likely to.
    
3. Solve problems for your visitors. A classic strategy in marketing is to identify a relatable problem that your target audience is likely experiencing, and then offer to solve it. It’s not a bait-and-switch if you fulfill your promise. At this point, your website isn’t just selling your products and services; it’s helping your potential customers solve a problem.

In the end, to get more leads from your website, you have to give your visitors what they want and expect. If you can do that and make it easy for them to follow through, your website may become a treasure trove of potential customers. That’s the value of an effective website, and persuasive content can make your site effective. Contact Ray Access to jump-start your website.