We Rely on the Importance of Web Work
Everything is moving online. Some countries, like Estonia, have made governmental responsibilities and interactions easier and more convenient by moving them to web-based programs. As a result, normally treacherous government agencies and services, such as the Department of Motor Vehicles, are now streamlined and headache-free.
But this transition — which is expected to gain more momentum in the years ahead — is only possible with consistent, stable and fast internet connections. The shift to the online platform also highlights the importance of web work: development, design, content and speed. If there’s one thing that the initial rollout of the Affordable Care Act taught Americans, it’s that any platform and website better be ready to handle the load.
Change Relies on Expertise
In a changing world, the ones who do it right are usually the ones who come out ahead. In other words, web development requires more than just a good coder. Creating an online platform for goods and services is akin to making a motion picture. You need more than actors and a director. The list of credits shown at the end of every movie shows how much of a team effort the movie required.
Similarly, the importance of web work counts on the knowledge and abilities of many, not just a few. Including:
- Web developers
- User experience (UX) designers
- Graphic designers
- Content writers
- Photographers
- Project managers
Without any of this principle talent, the project may not succeed. Each brings special abilities to the project. As a team working together, the project becomes greater than any individual’s input … just as a good movie does.
The Importance of Web Work to the Internet
As more and more people browse the web for information, research and entertainment, it’s going to become more and more vital that the websites they find are clear, easy-to-use and responsive. Regardless where technology takes us all, websites must keep up. Otherwise, they’ll be left behind. Review your own website to make sure it doesn’t look like it was built in 1999 and not touched since.
Just as broadband has increased everyone’s expectations of instant downloads, every website needs to load quickly, present information accurately and give visitors clear choices. Web developers today can build nearly any design they’re given. Therefore, it’s up to:
- UX designers, graphical designers and photographers to work out the best designs possible
- Content writers to produce engaging, understandable and compelling copy that enables visitors to complete their task at hand
- Project managers to bring everyone to the table — including clients — to create the best websites to serve a purpose, even if that purpose is just to entertain
If You Build It, Will They Come?
Every website must now consider search engine optimization (SEO) so that it can compete or even be seen in an increasingly competitive online marketplace. But once visitors click through to your website, make sure it’s up to the task of giving them what they want. To improve the online world, put effort into every website you design or build.
The importance of web work will become more and more obvious as the well-designed sites grow and the poorly designed sites fade away. Every functionally effective website you create makes the internet a better and safer place to visit. Every positive experience from your own website increases the likelihood of a return visit.
If you build or design websites, make each one the best. If you write website content, please your audience. If you’re a project manager, bring out the best from everyone on your team. And if you do none of these things, hire the best to get it done right.
Ray Access is a content marketing firm that delivers targeted words that empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more, with cross-links and thorough internet research.