Believe in Yourself and in Your Website Work

One of the great things about working within the internet industry is that our work rarely puts lives at risk. We’re not brain surgeons or air traffic controllers. We never harm any animals in the course of doing our jobs. We simply create valuable websites that help businesses thrive.

But that doesn’t mean what we do isn’t important. In our own way, we support and enable the economy, both in the United States and beyond its borders. While it’s nice to see that Amazon had its most lucrative holiday shopping season ever in 2019, the fact is that small businesses contribute about 44 percent to the U.S. economy. The online world of commerce grows every year, and website professionals — even those who just do small business projects — help drive that growth.

Yay, Us!

So take pride in your work. Believe in yourself with each new website project you undertake. Try something new and learn something new. Every time you move the needle of best practices forward, everyone wins, especially you and your clients.

What you do matters, both to businesses and consumers. And when you believe in yourself, you tend to do your best work. Consider the value of what you provide your clients, such as:

• Easy-to-navigate websites
• Intuitive new designs and conventions
• Attractive new color combinations and compelling imagery
• Search engine rankings, despite a constantly moving target
• Valuable, clearly articulated information on particular industries and businesses

Keep Your Eye on the Big Picture

But those of us who work in the online realm — and we’re speaking to all the website developers, SEO experts, graphic designers, content providers and project managers out there — occasionally get sucked into the minutiae of our jobs. Tiny tasks that take all our time seem to grow in importance until we lose sight of the big picture. It’s a natural phenomenon for industry specialists.

Yet every website project can impact the industry. Remember that the internet as it now exists is only 20 or so years old, still in its infancy. What will websites look like 20 years from now? It’s up to you to determine that with every new job. While it’s not brain surgery, it does involve inventing the future, and that’s a significant responsibility.

You’ve Got to Believe in Yourself

When you believe in your ability to get the job done, you can go beyond the basics. Anyone can build a website today, so it takes a master like you to do something truly extraordinary. That’s the value Ray Access brings to its clients. Anyone can write a web page or blog post, but this content company — composed of experienced writers and editors, including former journalists — produces content that exceeds what others can create because:

• We only use substantiated, authoritative sources for our research.
• Our writers have proven their mettle over hundreds of projects.
• All our work is edited multiple times to ensure the highest quality and a consistent tone.
• We stay on top of search engine trends, using keywords and synonyms appropriately.

We believe in ourselves, as you should believe in yourself. Appreciate the value you deliver to your clients and to the world. Improve with every project, and you can set the bar in your specialty. When you strive to be the best at what you do, you can change the world for the better.

Ray Access is a content marketing firm that delivers targeted words to empower your business to succeed. Contact us about your specific project to receive a quote. We write website copy, blog posts, e-newsletters, and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.