Newsletters
for Agencies
Newsletters Help Your Clients Reach Their Audience
“
Savvy marketers know that email marketing
is the top performing digital marketing channel,
delivering an ROI of $44 for every $1 spent.
”
Part of a consistent public relations campaign is providing targeted entertainment, insights, tips and trends directly to interested readers. Email newsletters also provide a cost-effective avenue for keeping your clients’ names top-of mind for their customers. While blog posts provide a better way to reach out to a wide audience of would-be buyers, newsletters reward those customers who’ve provided email addresses. Newsletters deliver useful information right to inboxes, so no one has to browse the internet or social media platforms for your updates and information.
Careful Content for Client PR
Newsletters, like blog posts, aren’t ideal for telling readers about a sale or for bragging on your clients’ companies — although it’s OK to do it once or twice a year. But newsletter content is best when it’s useful beyond anything readers can get anywhere else.
Businesses that supply useful content to their email lists are respected as industry leaders, influencers and experts. But there’s no room for fluff in the body of an email newsletter, which is why you need professional newsletter writers. Newsletter writers not only understand the power of the message, they also know how to craft easy-to-read copy. Expert writers lead with the most important information and give readers reasons to read through to the end.
Hire expert newsletter writers
Engage Readers with the Best Newsletter Writers
Newsletters need to adopt the journalistic style of writing, which calls for the opening few sentences to hold the main news. Everything that follows supports that lede. According to Mailjet, one of Europe’s top email newsletter providers:
“Audiences need to get what your newsletter is about
as soon as they read the subject line.
Once they open it, they need to understand quickly
what they should focus on and which call to action to take.
Otherwise, … you may want to step back
and take a look at why it isn’t engaging to your readers.”
Let the newsletter writers at Ray Access create the content for your clients’ newsletters that engage readers with copy that’s:
- Interesting. Boring newsletters have proliferated because marketers and business owners think their readers will consume anything they put in a newsletter. They don’t understand how to engage, entertain and enlighten readers with stellar writing and delightful, educational content.
- Trendy. Just like the motto, “what have you done for me lately,” newsletters must be relevant and provide information that’s new and exciting to today’s customers. The perfect newsletter keeps on giving, as readers share it with their own personal and professional email lists.
- Useful. If it’s not practical, it’s useless. Email subscribers today don’t have time for random ramblings. Too many newsletters sound like a writer’s journal entry. While your musings may be colorful and interesting to your close friends, professionals don’t spend precious hours reading something they can’t use. If your newsletter writers can’t provide valuable information readers are grateful to receive, it’s time to find new writers.
More Tips for Effective Email Newsletters
Whether the email newsletters are words from a company’s leadership, tips for insiders or communication for internal staff, it can be more effective when the writers follow a few professional tips, such as:
- At the very least, have their newsletter content edited by professionals after your newsletter writers are finished. There’s no room for even one grammatical error, and an editing pass tightens the writing, making it quicker to the point and easier to digest.
- Keep your clients’ newsletters short. Newsletters longer than 500 words become tedious. A newsletter doesn’t have to be book-length to remind your clients’ customers how wonderful they are. And subheads, clear calls to action and links make the content easy to skim too.
- Make sure all the links in the newsletters work properly. Nothing says incompetent like broken links. But newsletters should contain links back to your clients’ websites. Make the ones you include meaningful.
- Stay focused on one theme. Don’t try to shove too many differing thoughts into an email newsletter if you expect it to be read. Long newsletters that the subscribers can’t skim are often put aside or discarded.
- Don’t be afraid to quote other thought leaders in your clients’ newsletters. By inserting meaningful quotes, you make your clients appear more intelligent, not just a know-it-all.
- Use timely trends and current events to kick off a newsletter. When the topics you write about are already water cooler fodder, you’re much more likely to be included in the next round of discussions on the topic. As an added bonus, you make readers look smart by giving them useful facts they can throw around.
The small investment you make with the newsletter writers at Ray Access more than pays off in reader engagement, profits for your clients and more well-earned respect for you and your continuing advisory position with your clients.