Press Releases for Agencies
Help Your Clients Spread Their News!
Take Press Releases Seriously
Media outlets are changing — and changing rapidly. You can’t just send a press release to your local news outlet and expect a call from a reporter to cover your big event or grand opening. It’s become more difficult to rely on press releases for free publicity.
Hire the best professional press release writers, like the writers at Ray Access, to craft online PR announcements that wow the socks off the press. Whether you’re aiming for your local community or a global industry, you run into the ever-challenging question of who to send it to. The sad fact remains that you may hit a ghost town as media personnel thin to skeleton crews.
Objective journalism has given way in many sectors to community journalism, personal opinions and entertainment shaped to look like news. Popular news sources just rehash what they receive on the wires, watch on the morning news shows or read about in the major media like the New York Times or Wall Street Journal. Instead of a jungle, the media has become a desert.
So What Can You Do to Market to the Media?
Finding your audience is the key to effective online PR. The basic nuts and bolts of public relations really hasn’t changed all that much. It’s all about building relationships with influencers who reach out to your target market on a regular basis. With all the media organizations consolidating or closing, the industry has been overwhelmed. The choices for reliable news sources are shrinking.
For professional press release writers to hit your target market, you’ve got to identify the places your clients and potential clients visit. That’s where you want to distribute your important business information. Building an email list for press release targets has become a top priority — for your agency and your clients. In addition to the big outlets that still operate within your market and your industry, consider adding:
- Podcasters who discuss topics about your client’s interests
- Bloggers with large followings in your locale or within a target industry
- Active influencers with exceptional followings; they tend to post daily on a variety of social media platforms
- News aggregates that may appreciate a scoop like yours
- Alternative publications that fill the void for local news
Increase your clients' visibility
The best tips: Make sure your press release contains newsworthy information that interests the media’s demographic. Also, remember to include a contact name, phone number and email address.
The Advantages of Hiring Professional Press Release Writers
Once you’ve put together a viable, up-to-date list of influential sources that could boost your client’s visibility, ensure the content of your announcement is interesting, relevant and targeted. Press releases are one of the least understood marketing vehicles in the digital age. But if done right, they provide lasting value.
An online PR must be hot and topical. A well-written press release captures attention and delivers a scoop, which the best journalists appreciate. Professional press release writers know what gets attention and what’s worthy of reporting. The two partners at Ray Access make sure your press release hits its audience solidly and decisively. Learn what makes Ray Access a good team:
- Partner Linda Ray is a former newspaper and magazine journalist. She knows what tweaks readers’ interest and what garners you a follow-up call.
- Partner Mark Bloom spent years in the book publishing world and knows what readers crave.
One More Task off Your Plate
Like creating weekly blog posts for your clients, writing press releases takes unnecessary time away from your other duties. You have a business to run, clients to appease and staff to manage. Even if you have a writer on staff, it requires skill and experience to put together a successful press release.
At Ray Access, you can have your announcement written by professional press release writers. In addition, you receive professional editing before the press release even hits your inbox. Press releases leave no room for error.
While the team at Ray Access likes to have a week to produce a press release that’ll get you noticed, they’re ready to help with an urgent matter. For a nominal rush fee, you often can have your press release ready for the media in as little as 24 hours. That’s service.