Editing Your Content and What It Means to You

What does it mean to edit a piece of writing? Let’s look at an example.

Joanne is a small business owner. Her business is called Bits & Pieces. She sells automobile accessories, everything from steering wheel covers to custom hubcaps. She’s excited about her growing business and has just launched a new website.

While she has employees to do the nuts and bolts work of finding or making items and then selling them, she’s been reluctant to hire someone solely for the purpose of marketing. So she hired a friend to build the website and wrote all the text herself, often staying up late at night to finish.

So she’s appalled, when browsing the new site, to see on the About page that she’s misspelled her company name. Worst than that, she used a “T” instead of a “B.” As she hurriedly places a call to her friend for a quick fix, she wonders what other errors are lurking on the site and what kinds of backlash they may cause.

How Editing Can Help

At its most basic, editing is simply getting another set of eyes to look over any writing before it’s published — online or in hard copy. Mistakes like the one described above are caught before they become a nuisance… or an embarrassment.

Effective editing goes beyond simple proofreading, as it well should. Editors fix grammatical and spelling mistakes, true, but they also make writing stronger, clearer, and shorter, which is most important to your online audience.

A good editor rearranges the thoughts on the page to make your case more persuasive. A good editor finds the perfect word or phrase to replace ho-hum writing. A good editor makes your prose come to life.

Ray Access Does the Hard Part

Too often, in our vast experience, we’ve seen business owners get discouraged by the writing process and stop blogging. This is a missed opportunity. A regular blogging practice on your company website can attract an audience, get your company noticed, drive up the website’s page rank, and establish you as an authority in your field.

But business owners aren’t necessarily writers. It may not be where your passion lies. But it is exactly where our passion lies. Let Ray Access tackle the blogging for you. Your company will still reap the benefits, and you’ll have more time to devote to the things you do best.

Ray Access has helped many companies increase their bottom lines. Our rates are surprisingly affordable, and you’ll start to see results in the first year. Don’t miss an opportunity to grow your business online.

Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.