Professional Asheville Blog Writers Spell It Out
Even in a business community as small and insular as in Asheville, businesses face competition for their services. Asheville restaurants, Asheville architects, even Asheville dentists need business blogs to give them an edge. Why? It’s all about visibility.
It’s All About Visibility
Blogs not only add flavor to a staid website, but they attract potential customers. Blog posts can be about anything, potentially tying the business blog to almost any topical subject. In fact, if you’re using your blog merely to tout your monthly specials, you’re not getting enough visibility out of your blog.
Use the space to educate your customers. Write about not only what sets you apart, but also about the inside tips about your industry. Write about Asheville and why you chose to live and do business here. Regardless of your subject matter, if you provide useful information, visitors will not only remember you, they’ll come back.
Climbing the Ranks
An active website helps its page rank, too, which is another way to increase business. When anyone searches for your business online — not by your company name but by the product or service you provide — the first five listings (after the advertisements) are the links most likely to be clicked on. The competition for those spots is fierce, but an active blog helps.
What’s an active website? A site with changing content. That doesn’t mean you have to redesign your website every week. That wouldn’t help anyone. But when you add valuable information (like blog posts and new pages) over time, it gets attention from the search engines and from Internet surfers.
Finding Services in Asheville
Since consumers are turning away from the yellow pages and moving online, your Asheville business needs to make sure your listing shows up when those consumers do their searches. As Asheville grows, the new arrivals are going to be looking for new dentists, realtors, gardening stores, home decorating stores, and more. If you want their business, you have to be where they’re looking.
So update your website. Start a blog. Get busy finding the consumers who are out there trying to find you. We’re experts in website content, which means we’re experts in helping your customers find you online.
Ray Access is a content marketing firm that delivers targeted words to empower your business. Contact us about your specific project to receive a quote or discuss your needs. We write website copy, blog posts, e-newsletters and more. Everything we do is thoroughly researched, professionally edited and guaranteed original.