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Ray Access Blog Posts

6 Reasons Good Content Makes Websites Better

Posted by on November 14, 2017 in Agency Advice

6 Reasons Good Content Makes Websites Better

Be Clear and Targeted to Make Websites Better If you’re a web developer, a website designer or an SEO marketing specialist, very often, you have a tough job explaining to your clients all the variables involved in your work. You have to weigh many factors to make those mission-critical...

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Generalist vs. Specialist Writers: Pros and Cons for Online Companies

Posted by on November 2, 2017 in Agency Advice

Generalist vs. Specialist Writers: Pros and Cons for Online Companies

A Guide to Help You Hire the Best Writer Whether you’re a start-up online company, a website development agency or a firm looking to staff your growing marketing department, you want the best content writers your budget can afford. But with so many writers out there, how do you...

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What Makes Online Writing So Different?

Posted by on October 24, 2017 in Agency Advice

What Makes Online Writing So Different?

Is It Just That People Read Differently Online? Read Part 1 of this article, All Writers Are Not Equal, which explains why you need the right kind of writer for your agency. Just like there are different types of writers for different kinds of online writing tasks, you need...

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All Writers Are Not Equal

Posted by on October 17, 2017 in Agency Advice

All Writers Are Not Equal

Your Marketing Agency Needs the Right Writer Just because a writer can pen amazing novels, that doesn’t mean he can write a decent blog. It’s a different kind of writing. And just because one of the staff members at your marketing agency comes up with the most creative slogans,...

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UX — What Do Visitors Think of the Websites You Build?

Posted by on October 10, 2017 in Agency Advice

UX — What Do Visitors Think of the Websites You Build?

Agencies Should Consider the User Experience As Ray Access has written previously, a business website should turn visitors into customers. That’s its job. To get to that point, however, you have to follow a process — steps that do all the right things to encourage visitors to engage. But...

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Communication Is Always in Style

Posted by on October 3, 2017 in Communication

Communication Is Always in Style

The Importance of Communication to Business The words you say — and the way you say them — may change over time. The devices you use to send those messages get smaller and smaller every year. And the voice delivering the statements may not even be your own, but...

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True to Our Word

Posted by on September 25, 2017 in Small Business Advice

True to Our Word

Our Mission Statement Gives Us Our Purpose At Ray Access, we don’t often use this platform to toot our own horn, not counting last week’s cool announcement. But we take our mission statement seriously. It drives our business forward and expresses our ethics. In short, it gives us our...

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Local Small Business Gains International Clientele

Posted by on September 18, 2017 in Announcement

Local Small Business Gains International Clientele

Ray Access Grows Beyond Asheville & the U.S. Dateline: September 14, 2017. Ray Access, a local online writing and editing company run by partners Linda Ray and Mark Bloom, just landed its first international client: IPPWORLD (ippworld.com). Based out of Singapore, the transcreation and translation firm is looking to...

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No Storm Can Bring Us Down

Posted by on September 12, 2017 in Small Business Advice

No Storm Can Bring Us Down

In the Swirling Marketplace, Remain Committed As wordsmiths and purveyors of articles, stories and descriptions, we enjoy both the way you can play with words and the sometimes varied meanings that can be attributed to a single word. For this purpose, because it’s the word on everyone’s mind these...

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The Elements of a Successful Newsletter

Posted by on September 4, 2017 in Content Provider

The Elements of a Successful Newsletter

Attract and Retain Your Newsletter Subscribers Businesses, agencies and internet marketers are turning to email newsletters to stay top-of-mind with their customers and potential customers. A successful newsletter effectively keeps your customers: Up-to-date with changes in your industry Educated about the products and services you provide Aware of your...

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