Our Blog
Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
To Degree or Not to Degree
Getting a Degree Is the Million-Dollar Question Some of the world's most successful business people never had a small business degree (or any college degree) when they first started out. Bill Gates stands as a classic example. He's often touted as the world’s most...
Digital Partnerships for the 21st Century
Business Websites Require Specialized Services Today's website developers do amazing work. They often design, build and support their clients' websites — as well as train clients on how to maintain their own sites — all while trying to hit a moving target. The...
The Biggest Website Trend in 2019
Get Ahead of the Curve with this Website Tip Websites continue to change, but what will be the website trend in 2019? Website content? Blog posts? Nope. Over the years, as the internet itself has evolved, websites have served a variety of purposes. But regardless what...
How Your Web Developer Uses Website Content
Good Website Content Delivers SEO Results Building a website from scratch takes time. Even a redesign is time-consuming, involving a number of necessary steps. The website designer and developer you hire require your timely input throughout the process. All website...
Making Resolutions Stick
Keeping Your Resolutions Requires Insight Whether you've promised to call on 10 new prospects a week, write a weekly blog post or take 10-minute stretch breaks every hour, making resolutions stick this year often befuddles many small business owners. But you're not...
Working with Copywriters
How to Get What You Need from a Copywriter Despite our obvious bias — Ray Access is a company that performs copywriting services after all — we've learned a thing or two from our clients and our experience. Working with copywriters can be as easy as ordering a pizza …...
Get Your Readers Moving … with Words
Power Up Your Writing with the Active Voice! The active voice moves readers, while the passive voice gives them pause. So when you're writing marketing content for your website, the last thing you want visitors to do is hesitate to contact you because they're trying...
Why Ray Access Hires Generalists
And Why Your Business Should Hire Ray Access For the purposes of this generalist vs. specialist article, a generalist is a person who knows a little about a lot of things. A specialist, on the other hand, knows a lot about one thing. The most-used analogy has to do...
2019 Website Trends
Tips to Keep Your Website Relevant and Vital Ray Access has always advocated for user-friendly website design and content. If your readers can't find what they're looking for, or what you promise, they'll look for answers elsewhere. It's just too easy to click away....
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