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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
The Difference Between On-Site Blog Content and Off-Site Content
For SEO, Use Both On-Site and Off-Site Content Effective content creation for both on-site and off-site platforms has never been more important to the performance of your SEO campaign. The right content delivered at the right time in the right way can make all the...
Get Out of Your Own Way
How to Write from Your Heart to Touch Readers The heart knows more than you may give it credit for. You've often heard expressions like "the heart knows what it wants" and "the heart wants what it wants." These sentiments usually are spoken when referring to romantic...
How to Take a Vacation When You Own a Business
You Need a Vacation for Small Business Owners When you own your own business, it's a 24-hour-a-day job. Small business owners have to wear many hats — managers, salesmen, customer service representatives, bookkeepers, marketers and more. You name it, and business...
Overcoming Writer’s Block with Automated Transcription
Use Automated Transcription to Break Through If you're a writer — of books, essays, scripts, blog posts, whatever — you're likely familiar with the phenomenon of the blank screen, a looming deadline and a sinking feeling in your gut that pairs poorly with the jug...
How to Fill a Slump
What You Can Do When Your Business Slows Every industry has them, and every small business owner experiences them. Slumps hit whenever business is slow; it seems to occur every year. Slumps may be cyclical for you — whether due to the holiday season or the summer...
Writing for Online Readers
Or What Happens When You're Reading Online If you're a Baby Boomer, part of the largest generation ever to inhabit the earth at one time, you can easily remember a time before the internet. You remember when "the media" included just newspapers and the three main...
Agencies, Entrepreneurs and Their Websites
How Often Should You Update Your Website? For some business owners, one shining moment of inspired insight leads to decades of discovery and innovation. Henry Ford is a good example. He figured out a way to make cars quickly while maintaining a certain quality. His...
Website Hosting Basics
The Hosting You Choose Affects Your Website Your company website provides not only a virtual storefront or salesperson all day, every day, but it also sets the tone for your online presence. Sure, social media campaigns help spread your gospel and online ads promote...
The Importance of Editing
Get Your Message Right Before You Send It Out It's true that the eye often sees what it wants to see, despite evidence to the contrary. Voters read into campaign promises that they'll end up with a better society if they elect one politician over another. Lonely...
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