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Biweekly insights, tips and commentary for business owners, website developers, web designers and SEO firms.
Less Is More
4 Steps for Decoding the Productivity Myth As business owners, we're all impatient. In our always-on, agile, tech-obsessed society, we want what we want and we want it yesterday. We depend on fatter pipelines, fuller funnels and more prospects. And the only way to...
7 New Year’s Resolutions for 2017
Smart Resolutions for Small Business Owners Not everyone makes New Year's resolutions. In fact, according to Statistic Brain, a German think tank, only about 45 percent of Americans even bother to come up with new goals for the coming year. And when they do, not more...
What Writers Want for Christmas
Christmas Gifts for Writers They Really Want Everyone knows a writer. Some writers may even be on your Christmas list. (Whether they're on the Good list or the Naughty list is an entirely different question.) So how do you choose the best Christmas gifts for writers?...
The Message or the Medium
Send Your Message in an Appropriate Medium In 1964, Marshall McLuhan coined the phrase "the medium is the message." Due to a publisher's error, his follow-up book became The Medium Is the Massage. Being writers, we certainly can understand typos. But when they are so...
The Holiday Marketing Guide for Small Businesses
Small Businesses Need Help This Time of Year The holidays are fast approaching. Are you ready? If you're not, it's time to get started. Shoppers are most active during holidays and eagerly looking for the best propositions every year. And small businesses that are...
4 Reasons to Hire Professional Blog Writers
A Pro Frees You Up to Do What You Do Best Hiring independent, third-party blog writers may sound like more effort than it's worth, at least at first glance. You have to find qualified writers. You have to test them out. You have manage them. Who wants all that...
Working Through the Holidays
It's Not Optional for Small Business Owners Now that Thanksgiving has passed, it's time to gear up for the rest of the year-end holidays. The December calendar fills up quickly with parties, family gatherings, shopping trips and charity drives. The kids will be home,...
How Content Can Save Your Business
Protect Your Business Name & Your Reputation If you're a savvy business owner, you know the value of content marketing. Fresh, original content on your website — delivered consistently — can: Catch the attention of search engines Engage your customers Bring...
Writing Tips: Write Like You Talk
13 Writing Tips from a Professional Blog Writer A funny thing happened on the way to keyboard. I became a completely different person. "Who wrote that?" asked my editor. "I did," I told him, quite proud of the words I'd conjured up — the lengthy sentences that I'm...
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